It’s been a 12 months since we first introduced our marquee advert expertise for automotive advertisers often called Automotive Advertisements. Whereas the challenges of the automotive trade continued this previous 12 months, the alternatives for automotive advertisers have by no means been better. Primarily based on current analysis, search curiosity in automotive is at an all-time excessive, and there’s a niche in advert protection that’s but to be crammed. Fortunately, Microsoft Promoting has expanded our Automotive Advertisements footprint to empower you all to reap the benefits of these alternatives and ship extra wealthy automotive advert experiences to extra shoppers.

 

Video of Automotive Advertisements characteristic overview.

 

Tutorial on arrange Automotive Advertisements.

New markets and placements for Automotive Advertisements

In the beginning, we’re excited to announce that Automotive Advertisements are actually in open beta for all advertisers globally! We’ve seen nice success with advertisers within the North America and Europe markets, and now advertisers within the Asia-Pacific and Latin America markets will be activated for Automotive Advertisements as soon as they arrange a feed.

Moreover, the variety of placements through which Automotive Advertisements are exhibiting up has continued to develop. Along with the Bing search, picture, and video outcomes pages, Automotive Advertisements are actually displaying in locations just like the Microsoft Viewers Community, Home windows search bar, and the Microsoft Autos Market. You’ll additionally begin seeing them quickly on our search companions like Yahoo! and DuckDuckGo.

When you’re searching for different methods to amplify your visible storytelling, be sure you try our weblog put up right here.

Instance view of Automotive Advertisements on the Microsoft Viewers Community.

View of Microsoft Autos Market. For info on getting your free listings right here, attain out to msautosmarketplace@microsoft.com

What else is coming to Automotive Advertisements sooner or later?

The expansions of Automotive Advertisements will proceed all through this 12 months. For one, we’ll quickly be supporting new automobile varieties corresponding to bikes and leisure automobiles (RVs). Second, to assist extra financing choices for shoppers looking for automobiles, we’ll be including month-to-month pricing and leasing choices. Lastly, we’ll even be doing extra iterations to the advert itself in an effort to add extra visuals and attributes to your Automotive Advertisements, together with attributes for these seeking to promote electrical automobiles.

We’re excited to increase this advert sort to advertisers! For extra info on Automotive Advertisements, you possibly can see our assist web page. When you’re fascinated by taking part within the beta, attain out to your Microsoft Promoting consultant to study extra or contact our assist workforce to be enabled.

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. You may as well e-mail us at advertising-feedback@microsoft.com or contact Assist.