Acquisition equips publishers with sturdy instruments that assist handle customers’ altering attitudes in direction of conventional promoting, leading to extra environment friendly partnerships and income 

London, UK — impression.com, the world’s main partnership administration platform driving partnerships for greater than 2,000 manufacturers, immediately introduced that the corporate has acquired Pressboard, the premier analytics and reporting platform for branded content material. This acquisition empowers publishers to jumpstart and scale their content material partnership alternatives, and permits extra sturdy partnership alternatives between publishers and types to drive effectivity, income, and additional speed up the expansion of the partnership financial system.

Within the fast-evolving promoting trade, publishers are repeatedly confronted with distinctive challenges as conventional promoting is in speedy decline and customers’ use of ad-blockers are on the rise. This evolution led to an approximate $20 billion valuation for the branded content material market in 2021, with 88% of publishers driving a lot of their income from this supply, second to show promoting. Because the digital panorama evolves, so should publishers’ capability to adapt to the altering behaviours of immediately’s fashionable customers.

“impression.com’s acquisition of Pressboard aligns with our mission to revolutionise and energy the partnership financial system. To reach this extremely aggressive panorama, publishers, manufacturers, and companies should be outfitted with best-in-class expertise to drive worthwhile income,” mentioned David A. Yovanno, CEO of impression.com. “The way forward for commerce is content-driven, and this acquisition permits for extra publishers to fulfill the calls for of immediately’s digital customers with genuine experiences that ship actual outcomes.”

Pressboard supplies a complete suite of instruments to measure sponsored content material, eCommerce, and social media packages. By highly effective integration capabilities, Pressboard supplies content material creators with granular insights in a single single dashboard. From reporting automation to marketing campaign execution and evaluation, Pressboard permits content material studios to run extra effectively than ever earlier than to unleash most incomes potential.

“We’re thrilled to mix forces with impression.com and proceed to construct the instruments that permit publishers to associate with their advertisers and create highly effective and interesting branded content material packages for his or her audiences,” mentioned Jerrid Grimm, Co-founder of Pressboard. “Pressboard, mixed with impression.com, is uniquely positioned to assist our companions capitalise on this monumental market alternative. Collectively we’ll assist publishers maximise profitability by producing significant connections with customers.”

With this acquisition, Pressboard joins Trackonomics to create a strong and holistic writer answer to energy and scale their sponsored and commerce content material packages. 

“At Hearst, and throughout the publishing trade, branded content material is the product that’s probably the most talked about. We acknowledged this development early on and created Hearst StoryStudio, which continues to set new income information annually,” mentioned Alison Pfaff, President at Hearst StoryStudio. “It is a sensible acquisition by impression.com as publishers will proceed to search for alternatives to create genuine content material that resonates with customers and, in flip, transfer away from extra conventional promoting ways that make customers flip a blind eye.”

For extra details about impression.com, please go to impression.com or www.pressboardmedia.com. 

ABOUT impression.com 

impression.com, the world’s main partnership administration platform, is remodeling the way in which companies handle and optimize all forms of partnerships—together with conventional rewards associates, influencers, commerce content material publishers, B2B, and extra. The corporate’s highly effective, purpose-built platform makes it straightforward for companies to create, handle, and scale an ecosystem of partnerships with the manufacturers and communities that clients belief to make purchases, get info, and entertain themselves at house, at work, or on the go. To study extra about how impression.com’s expertise platform and partnerships market is driving income progress for world enterprise manufacturers corresponding to TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, go to www.impression.com.

 ABOUT Pressboard

Pressboard, the premier analytics and reporting platform for branded content material, empowers publishers and media corporations to scale their content material packages, precisely measure their success and delight their advertisers. With Pressboard, publishers together with NBCUniversal, Hearst, DotDash, Bustle Media Group and extra can handle, measure and report on branded content material, native promoting, eCommerce and social media in a single unified dashboard.

Pressboard was based in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To study extra go to www.pressboardmedia.com

CONTACT

Julia Linehan, The Digital Voice
[email protected]

Owen Hancock, impression.com EMEA Advertising and marketing Director
[email protected]