IAB Reveals New Venue in 2023 NewFronts Schedule

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A month earlier than the 2023 NewFronts, the Interactive Promoting Bureau has set the ultimate schedule.

Much like the 2022 NewFronts occasion, this yr’s advertiser showcase, going down Could 1-4, will characteristic a hybrid format, with in-person and digital viewing choices for all 4 days.

In contrast to years previous, nevertheless, one full day may have a single set location for in-person actions, with shows going down at Convene at 225 Liberty Road in Decrease Manhattan on Wednesday, Could 3. Maria Menounos will host the Wednesday occasions, returning for the primary time since 2021. She takes over from Peloton’s Alex Touissant, who hosted in 2022.

New presenters for the day embrace Americano Media, CafeMedia, DirecTV, LA TV, Revry and Teads.

Excessive-profile manufacturers opting to not take part within the 2023 occasion embrace Twitter, Tubi and Dotdash Meredith.

“With extra alternatives than ever, the 2023 IAB NewFronts is the very best alternative to assemble patrons and sellers to speak about progress, innovation and the state of the business,” stated David Cohen, CEO, IAB, in an announcement. “This yr, we requested patrons about which numerous media firms they wished to listen to from, and so they recommended: Blavity, Cocina and City One.”

Different in-person presenters, who selected their very own areas and produced their very own occasions, embrace YouTube (a presenting sponsor), Vizio, Amazon, Snap, Roku, Peacock and TikTok.

“The expansion of ad-supported platforms signifies that customers and media patrons have extra selections than ever,” stated Eric John, vp of media middle at IAB, in an announcement. “Nobody must be taking final yr’s strategy to this yr’s NewFronts.” 

The total NewFronts schedule, all in ET, is beneath: