TikTok influencer and mom of two Abbie Herbert will assist promote The AlphaButt E-book, which has impressed a line of fonts out there on-line, and all proceeds from its e-book or bodily gross sales will go to the nonprofit Nationwide Diaper Financial institution Community.

To additional bolster the giveback effort, Huggies is asking households to point out off their very own dance strikes on TikTok. For each piece of content material created, the model will donate $10 to the nonprofit that tries to finish diaper poverty. Contributors might also win a replica of The AlphaButt E-book and Huggies product for tagging #HuggiesBabyButts.