Out with the outdated and in with the brand new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market technique.

They be part of Ignite USA Co-Host, Katie Martell, to clarify how one can take the following huge step by a Converged Progress Lens. On this episode, they discover why gross sales and advertising and marketing alignment would possibly really be unattainable, the Balkanization of buyer knowledge, and far, way more.

To search out out extra about taking your GTM technique to the following degree, be sure you attend Adam and Martin’s session at Ignite USA on Could 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by utilizing low cost code PODCAST at checkout right here.

Ignite USA is the place the B2B advertising and marketing business comes collectively to attach and be impressed by B2B pioneers and recreation changers. Be part of us for 2 days of inspirational talks, interactive workshops and roundtables to debate your ache factors and challenges in depth and assist transfer your advertising and marketing ahead to new frontiers.