Studying how one can create an e-book will be overwhelming. Not solely do you need to write the content material, however you additionally have to design and format it right into a professional-looking doc that individuals will wish to obtain and browse.
You may already be accustomed to fiction or non-fiction ebooks, however what precisely is an e-book within the advertising trade, and why do they ship such nice outcomes for entrepreneurs?
Let’s get began.
What’s an e-book?
An e-book, brief for ‘digital e book,’ is a digital type of a printed e book designed to be learn on gadgets like computer systems, tablets, or smartphones. Ebooks are very important advertising property with a number of digital ‘pages’ that delivers info to its reader. As well as, they’re usually packaged as PDF paperwork so readers can share them.
Obtain HubSpot’s 36 free e-book templates to create an e-book on PowerPoint, Google Slides, or Adobe InDesign.
E book Advantages
In 2021, e-book gross sales elevated 38% for writer HarperCollins, following a development of elevated income earnings for the corporate. Though this can be a snapshot of 1 writer’s success, it speaks to a extra vital motion towards digital content material consumption amongst entrepreneurs.
Lead magnets are available many varieties, however the e-book nonetheless reigns supreme. They offer the reader:
- In-depth digital content material in an surroundings largely overrun with fast headlines and soundbites
- Visible knowledge that compliments the editorial content material
- On-demand entry to the e-book content material
Your enterprise advantages from publishing an e-book, too. Turning a revenue, buying new clients, producing buzz, and changing into an trade thought chief are only a few benefits of the sort of content material.
For instance, nevertheless, that you’ve a improbable weblog stuffed with long-form content material. Why on the earth would you wish to provide your readers an e-book? Is it even price your time?
Listed below are some benefits ebooks provide content material creators:
- Not like long-form printed publications bought in-store or shipped, an e-book is instantly accessible everytime you’re able to learn.
- You possibly can put it behind an opt-in or “gate,” incentivizing your web site customer to grow to be a lead if they need the knowledge.
- In some methods, ebooks have design capabilities like in-depth charts, graphs, and full-page photos, which you will not have the ability to obtain in your weblog.
- After the preliminary creation of the e-book, you’ll be able to distribute the file a mess of occasions with no extra manufacturing price. Additionally they don’t have any related delivery charges.
- You possibly can embed hyperlinks to different media within the e-book file, encouraging the reader to have interaction along with your content material additional.
Maybe extra importantly, ebooks provide a number of benefits on your viewers:
- Ebooks are extremely moveable and will be saved on many gadgets with none related bodily cupboard space.
- The reader will get the selection to print the e-book out in the event that they wish to devour the knowledge in a conventional bodily format. In any other case, the digital format is environmentally pleasant.
- Ebooks are extra accessible, giving readers the power to extend font sizes and/or learn aloud with text-to-speech.
- They’re additionally simply searchable if the reader is on the lookout for one thing particular.
Furthermore, with lead technology being the highest purpose for content material advertising, ebooks are a necessary a part of a profitable inbound advertising program.
On this put up, we’ll stroll you thru the ins and outs of making an e-book by, properly, creating an e-book. And for those who’re anxious about your missing design expertise, we’ve bought you lined.
Acquired your free e-book templates? Able to make an e-book? Nice — let’s get to it.
What e-book file format do you have to use?
Ebooks will be saved in one in every of a number of codecs. Relying in your end-user, although, you may discover a use for any of the next file varieties:
PDFs are doubtless probably the most well-known file kind. The “PDF” extension stands for “Moveable Doc Format,” and is finest for ebooks that are supposed to be learn on a pc (digital entrepreneurs, you may wish to bear in mind this one). We’ll discuss extra about how one can save your e-book as a PDF later on this article.
This file kind stands for “Digital Publication,” and is a extra versatile e-book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to numerous cell gadgets and tablets, permitting the e-book’s textual content to maneuver on and off completely different pages primarily based on the gadget’s dimension on which a consumer is studying the e-book. They’re notably useful for viewing on smaller screens, similar to smartphones and the Nook from Barnes and Noble.
The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016. Nevertheless, the MOBI file extension stays a well-liked e-book format suitable throughout the most important e-readers (besides the Nook).
Whereas the format has some limitations, similar to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or seen illegally.
Newer Kindle codecs are primarily based on the unique MOBI file varieties.
That is an e-book file kind designed for the Kindle, an e-reader gadget by Amazon. Nevertheless, customers also can open this file format on smartphones, tablets, and computer systems.
ODF stands for OpenDocument Format, a file kind meant primarily for OpenOffice, a sequence of open-source content material creation packages much like Microsoft Workplace.
IBA is the proprietary e-book format for the Apple iBooks Writer app. This format does assist video, sound, photos, and interactive parts, however it is just used for books written in iBooks. It’s not suitable with different e-readers.
How you can Write an E book
- Select a subject that matches your viewers’s wants.
- Define every chapter of your e-book.
- Break down every chapter as you write.
- Design your e-book.
- Use the suitable colours.
- Incorporate visuals.
- Spotlight quotes or stats.
- Place applicable calls-to-action inside your e-book.
- Convert it right into a PDF.
- Create a devoted touchdown web page on your e-book.
- Promote your e-book and observe its success.
Ebooks can improve the visibility and credibility of your corporation whereas positioning your model as a thought chief in your trade. Nevertheless, these ebooks can typically be arduous to write down, regardless that they provide many advantages.
Listed below are some confirmed ideas that can assist you write glorious ebooks.
1. Select a subject that matches your viewers’s wants.
Keep in mind: The purpose of your e-book is to generate leads on your gross sales crew, so choose a subject that may make it simple for a prospect to go from downloading your e-book to having a dialog along with your gross sales crew.
This implies your e-book should not deviate a lot from the subjects you cowl in your different content material distribution channels.
Relatively, it is your alternative to do a deep dive right into a topic you have solely calmly lined till now, however one thing your viewers needs to study extra about.
For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered that creating ebooks is a large impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog put up however assets to make e-book creation simpler, I am specializing in the suitable matter that may naturally result in a gross sales dialog.
Listed below are some pattern e-book titles to think about to get your artistic juices flowing.
- X Greatest Practices for [Insert Industry/Topic]
- An Introduction to [Insert Industry/Topic]
- X Widespread Questions About [Insert Industry/Topic] Answered
- X [Insert Industry/Topic] Statistics For Higher Determination-Making
- Be taught From The Greatest: X [Insert Industry/Topic] Specialists Share Insights
(Be aware: Substitute “x” with an applicable quantity.) You can even use our free Weblog Matter Generator instrument to develop extra concepts. Most weblog subjects will be complete sufficient to function longer-form e-book subjects.
For this weblog put up, I’ll use the PowerPoint model of template two from our assortment of 5 free e-book templates. Via every part of this put up, I am going to present a side-by-side of the template slide and the way I personalized it.
Under, you may see my personalized cowl with my sales-relevant e-book matter. For assist with writing compelling titles on your ebooks, try the guidelines on this weblog put up.
2. Define every chapter of your e-book.
The introduction to your e-book ought to set the stage for the e book’s content material and draw the reader in.
What’s going to you cowl in your e-book? How will the reader profit from studying it? For tips about how one can write an efficient introduction, try this put up.
Some e-book creators say that an e-book is just a sequence of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter as a person weblog put up, the chapters of your e-book also needs to stream fluidly from one to the opposite.
One of the simplest ways to stipulate your e-book is by considering of it as a crash course on the sales-relevant matter you chose. In my instance of making an e-book, I do know I have to cowl how one can:
- Write efficient copy
- Design an e-book
- Optimize ebooks for lead technology and promotion
Whereas my instance has a number of chapters, needless to say your e-book doesn’t have to be prolonged.
Right here’s a golden rule to observe concerning e-book size: Write what is required to teach your viewers about your chosen matter successfully.
In case your e-book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases considering it’s good to write a prolonged e-book.
Let’s now transfer on to the precise copy you are writing.
3. Break down every chapter as you write.
Get writing! Right here, you’ll be able to strategy every chapter the way in which you may write an extended weblog put up — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image under.
This helps you write merely and clearly, slightly than utilizing subtle language to convey every level. It is the best solution to educate readers and assist them perceive the brand new materials you’re offering.
You should definitely preserve a constant construction throughout every chapter, as properly. This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the following (merely stitching weblog posts collectively can rob you of this high quality).
These practices ought to maintain true for all of your different advertising efforts, similar to e-mail advertising, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS usually says.
Need to be sure you’re protecting your e-book thrilling for readers? Listed below are some key ideas to remember:
- Use key phrases within the title that emphasize the worth of your provide. Examples embrace adjectives like “superb,” “superior,” or “final.”
- Hold your format constant, so that you create a psychological mannequin for readers and improve their understanding of the fabric.
- When applicable, use formatting — like bulleted lists, daring textual content, italics, and font dimension modifications — to attract individuals’s eyes to your most essential content material or emphasize particular factors you need readers to recollect.
4. Design your e-book.
Our downloadable e-book templates are supplied in each PowerPoint and InDesign. For this instance, we’ll present you how one can do it in PowerPoint, since extra individuals have entry to that software program. (If you happen to want a refresher, right here’s a beginner-friendly information on how one can use PowerPoint.)
We solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide. This can make a replica of your slide and help you drag it to its correct place in your e-book by way of the sidebar or Slide Sorter part of PowerPoint. You possibly can then customise it for any subsequent chapters.
5. Use the suitable colours.
Ideally, our free e-book templates would magically match your model colours. However they in all probability do not; that is the place you get to really personalize your work. Nevertheless, as a result of ebooks provide extra actual property for coloration than your brand or web site, it is good to think about secondary colours inside your model’s coloration palette. Ebooks are the place this coloration scheme can really shine.
To learn to add your model’s colours to PowerPoint, try this weblog put up. That approach, you’ll be able to customise the colour scheme in our e-book templates to match your model!
6. Incorporate visuals.
Photos and graphics in ebooks are arduous to get proper. The important thing to creating them match properly is to consider them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your e-book’s copy, your visuals ought to serve to focus on an essential level you’re making or deconstruct the which means of an idea in an easy-to-understand, visible approach.
Photos shouldn’t simply be there to make the e-book simple on the eyes. Relatively, they need to be used to boost the reader’s understanding of the fabric you’re masking. If you happen to need assistance gathering visuals, we have now three units of free inventory photographs that may allow you to alongside the way in which:
And for those who’re compiling a data-heavy e-book, you may wish to obtain our free knowledge visualization e-book for tips on designing compelling charts and graphs on your content material.
7. Spotlight quotes or stats.
One other solution to improve your e-book is by highlighting quotes or stats inside your design. Simply make sure the quote or stat you are utilizing genuinely provides worth to the content material.
Whether or not you are emphasizing a quote or including a visible, maintain all of your content material throughout the similar margins. In case your copy is constantly one-inch indented in your web page from each the left and proper sides, maintain your designed parts aligned utilizing that very same spacing.
8. Place applicable calls to motion inside your e-book.
Now that your content material is written and designed, it is time to optimize it for lead technology, reconversion, and promotion.
Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an e-mail, on a social media put up, or some other place. A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that may get them additional engaged along with your firm.
Since your e-book readers have in all probability transformed into results in get their fingers in your e-book, use the CTAs inside your e-book to reconvert your readers and propel them additional down your advertising funnel.
As an example, a CTA can result in one other provide, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs will be an in-line rectangle or a full-page teasing the following provide (see each photos under).
To hyperlink the CTA in your e-book (or any picture or textual content in your e-book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.
We have even designed 50 customizable calls-to-action in PowerPoint you’ll be able to obtain and use in your ebooks. You possibly can seize them right here.
Now, we do not have a devoted CTA template slide within the PowerPoint e-book templates … but it surely’s nonetheless easy! You simply must duplicate the Header/Subheader slide and customise the copy or add photos as wanted. You can even go to Insert >> New Slide and work from there.
9. Convert it right into a PDF.
As soon as you have completed writing your e-book — CTAs and all — it is time to convert it to the suitable file kind, so it is transferable from you to your recipient.
To transform your e-book to a PDF, click on File >> Save As within the e-book template you may have open. Then, below File Format, choose PDF and choose a vacation spot in your pc for this new file.
Why cannot you simply connect what you need to a touchdown web page and be completed with it? Phrase paperwork, PowerPoints, and related templates are excellent for creating your e-book however not for delivering it. As a result of these templates are editable, the contents of your e-book are too simply corrupted, distorted, and even misplaced when transferring out of your pc to the fingers of your future leads. That is the place PDFs are available.
You’ve got seen these letters on the finish of recordsdata earlier than. Quick for Moveable Doc Format, the .PDF file kind basically freezes your e-book so it may be displayed clearly on any gadget. A preferred different to PDFs is the .EPUB file kind. See a comparability of EPUB to PDF right here.
10. Create a devoted touchdown web page on your e-book.
Your e-book must be out there for obtain by way of a touchdown web page in your website. A touchdown web page is an online web page that promotes/describes your provide and gives a kind that guests have to fill out with their contact info to entry your e-book. That is how one can convert your guests into enterprise leads that your gross sales crew can in the end observe up with.
As an example, you went by way of this touchdown web page to entry this e-book template.
If you happen to’re nonetheless undecided how one can get began, obtain this free e-book to study extra about optimizing your touchdown pages for conversion.
11. Promote your e-book and observe its success.
As soon as your touchdown web page is all set, you should utilize that vacation spot URL to advertise your e-book throughout your advertising channels. Listed below are 5 methods you are able to do this:
- Promote your new e-book in your web site. For instance, characteristic a CTA or hyperlink to your provide’s touchdown web page in your assets web page and even your homepage.
- Promote your e-book by way of your weblog. As an example, take into account publishing an excerpt of your e-book as a weblog put up. Or write a separate weblog article on the identical matter as your e-book, and hyperlink to it on the finish of your put up utilizing a call-to-action to encourage readers to continue learning. (Be aware: This very weblog put up is the proper instance of how one can promote an give you created with a weblog put up.)
- Ship a segmented e-mail to contacts who’ve indicated an curiosity in receiving gives out of your firm.
- Leverage paid promoting and co-marketing partnerships that may allow you to promote your e-book to a brand new viewers.
- Publish posts to social media with a hyperlink to your e-book. You can even improve social shares by creating social media share buttons inside your e-book, similar to those on the backside proper of this e-book.
After your content material is launched and promoted throughout your advertising channels, you’ll additionally need advertising analytics to measure your reside product’s success.
As an example, it is best to have touchdown web page analytics that offers you perception into how many individuals downloaded your e-book and transformed into leads and closed-loop analytics that present what number of of these individuals in the end transformed into alternatives and clients for your corporation.
And with that, we have constructed an e-book, of us! You possibly can try the packaged model of the instance I constructed right here:
After your content material is launched and promoted throughout your advertising channels, you’ll have to have advertising analytics to measure your ebooks’ success. As an example, have touchdown web page analytics that offers you perception into how many individuals downloaded your e-book or present what number of of these downloaders transformed into alternatives and clients for your corporation.
E book Concepts
So, what do you have to write about in your e-book? I am going to reply that query with one other query: What would you like your readers to get out of this e-book? To determine an e-book concept that fits your viewers, take into account the kind of e-book you are attempting to create. Listed below are a number of concepts.
Conducting an experiment or enterprise survey? It is a nice solution to develop proprietary data and grow to be a thought chief in your trade. However how will you share your findings with the individuals who care about it? Create an e-book that describes the experiment, what you meant to search out out, the outcomes of the experiment, and what these findings imply on your readers and the market at massive.
Folks love success tales, particularly if these individuals are on the fence about buying one thing from you. If in case you have a consumer whose enterprise you are notably proud to have, why not inform their story in an e-book?
E book case research present your consumers that different individuals belief you and have benefited out of your services or products. In your e-book, describe what your consumer’s problem was, the way you linked with them, and the way you had been capable of assist your consumer clear up their problem and grow to be profitable.
The extra advanced your product is, the extra info your clients might want to use it appropriately. In case your services or products has many use circumstances or it is arduous to arrange alone, dedicate a short e-book to exhibiting individuals how one can take advantage of out of it.
As an example, within the first part of your e-book, you’ll be able to clarify how one can launch your services or products. The second part can break down the person options and functions your product is finest used for.
Are you interested by interviewing a well known individual in your market? Maybe you have already sat down with an influencer to choose their mind concerning the trade’s future. Bundle this interview into an e-book, making it simple on your clients to learn and share your inside scoop.
A “playbook” is a doc individuals can use when taking up a brand new challenge or idea that’s overseas to them. Consider it like a cheat sheet, stuffed with ideas and methods that assist your clients get higher at what they do.
When completed proper, a playbook equips your clients with the knowledge they would want to excel when utilizing your product. For instance, a software program vendor for IT professionals may create a “virus safety playbook” that makes assist groups higher at stopping viruses for his or her respective corporations.
Weblog Put up Sequence
Typically, the perfect e-book for your corporation is already strewn throughout a sequence of weblog posts. If you happen to’ve spent the final month writing articles all on the identical topic for your corporation, think about how these posts would look stitched collectively?
Every article can start a brand new chapter. Then, as soon as this e-book is created, you’ll be able to market it on a touchdown web page, hyperlink to this touchdown web page from every weblog put up, and generate leads from readers who wish to obtain your complete weblog sequence in a single handy e-book.
E book FAQs
Are ebooks worthwhile?
Sure, they are often.
Ebooks are high-volume, low-sales-price gives. This implies you’ll have to promote a lot of them at a comparatively low value level to compete out there and switch a big revenue. Relying in your trade, ebooks can vary from free to greater than $100.
Earlier than setting a value on your e-book, perform a little research. Decide who your viewers is, what they’re keen to pay, and the way many individuals inside your goal market is likely to be prepared to purchase it. Then, decide the platforms you’ll promote your e-book by way of. Amazon? Apple Books? Your web site? You possibly can analysis how a lot ebooks often go for on these websites and incorporate this perception into your pricing technique.
How is an e-book structured?
There is no set rule for organizing your content material into an e-book. It typically mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, it is best to make sure you adhere to some points of an e-book.
Ebooks usually have a system of chapters and supporting photos. Like a weblog put up, additionally they do properly when additional segmenting their textual content with subheaders that break down the dialogue into particular sections. If you happen to’re writing about skilled sports activities, for instance, and one in every of your chapters is about Main League Baseball (MLB) within the U.S., you may wish to set up subchapters concerning the varied groups belonging to the MLB.
What can an e-book be about?
Something. Nicely, inside motive.
Ebooks are merely a marketer’s approach of delivering a lot of essential info in a kind their potential clients are most keen to learn.
For instance, an environmental firm may write an e-book about water conservation. They may additionally focus an e-book solely on utilizing their water-saving product or the way it helped a buyer clear up an issue.
Analysis is a big a part of e-book creation, regardless of your e-book’s matter. Opposite to short-form content material like articles and movies, the content material of an e-book is based on belief and proof. A consumer who obtains (or requests entry to) your e-book needs the total story, not simply the bullet factors. That features all of the content material and testing you went by way of to supply the e-book.
Are you able to edit an e-book?
An e-book cannot be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.
However why would you need your e-book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of customers.
You possibly can edit ebooks in the event that they’re saved utilizing an editable PDF, a characteristic that’s particular to Adobe Acrobat — the founding program of the PDF file kind. Learn to edit PDFs in this weblog put up.
How do you learn an e-book?
You possibly can learn an e-book on many various gadgets: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle. The latter two gadgets are usually used to learn novels in digital kind. Nook and Kindle homeowners can retailer hundreds of books (actually) on a single Nook or Kindle.
Share Your Experience in an E book
Ebooks are one of many prime changing lead magnets a enterprise can provide to its viewers. Creating an e-book is all about delivering excessive worth at a low value level to generate a excessive gross sales quantity.
Ebooks work properly for brand spanking new companies on the lookout for model consciousness and established corporations securing a spot as an trade thought chief.
As long as you and your crew have outlined what success appears like on your e-book launch, you’ll reap the rewards of this stand-alone asset for months — and even years — to return. So get began in your e-book utilizing the free template out there within the provide under.
Editor’s notice: This put up was initially revealed in November 2018 and has been up to date for comprehensiveness.