At present we’ll dive into how you can use Instagram for social media advertising and marketing.

First, I’m going to share the most popular technique for Instagram that’s working like loopy proper now. Subsequent, I’m going to leap into what used to work….it really used to work rather well however not works. (We’re going to cowl a pair issues there.) Lastly, I’m going to provide you my recommended general Instagram advertising and marketing plan.

What’s the most popular technique for Instagram?

You will have guessed it, however the hottest advertising and marketing technique for Instagram proper now and not using a query is Instagram reels, no query, proper? They’re crushing it. They’re making it occur. However there’s been some nuances over the past couple years of what’s working significantly better proper now versus what used to work. Instagram Reels is mainly their model of TikTok. TikTok did two actually cool issues when it got here out. One, to introduce the idea of simply tremendous brief movies, proper? 10 second, 20 second, 30 second movies. You are able to do longer ones on there, however the majority of consumption is these brief movies. Additionally they did one thing that basically rattled the social media world, which is that they rolled out a completely completely different algorithm.

I didn’t plan on doing TikTok to be sincere. I had one in every of my good buddies and purchasers, he stated, “Hey, man, I acquired lots of people crushing it on TikTok, they’re making some huge cash over there. You could study it as a result of I like the best way you educate….and I would like you to show my individuals.“

I’m like, “Okay, properly inform me about it, who’s crushing it?”

I believed he meant that current influencers had been going over there and crushing it. That’s not what he meant. He meant that individuals that had been struggling over on Fb, not making a lot cash, went over to TikTok and Instagram and swiftly they’re getting cash and crushing it and constructing followings. That’s after I knew I needed to study it. As a result of my job is to assist individuals at each degree of expertise, create a greater life, earn more money, and so on. So if I hear of one thing that’s serving to common, on a regular basis, odd individuals earn more money and get extra publicity, I’ve to study, that’s simply a part of my enterprise mannequin.

I’m going over to TikTok, begin studying it and the best way that the algorithm works over there may be whether or not you’re an influencer or have an enormous following or have a giant model or not, they’re taking your content material they usually’re exhibiting it to people who they suppose will just like the content material, whether or not they know you or not. That’s very completely different as a result of Fb…and I’m not speaking about Fb reels, however should you have a look at Fb as an entire, they may should you submit one thing, yay, it’s my birthday or no matter, proper? In the event you submit one thing on Fb, you’ll by no means have 100% of the individuals that you simply’re really buddies with see it, it’ll by no means occur. It’ll present it to some individuals after which you already know, if it will get appreciated and stuff, they’ll present it to some extra, however they’ll by no means present it to even 100% of individuals such as you they usually’ll by no means share it to people who don’t know you except one in every of your mates really shares it. That’s how Tik Tok fully modified the sport with that and so everybody has discovered from that…Instagram reels study from it, Fb reels are studying from it.

So with Instagram reels, you do have an opportunity, an excellent likelihood should you persistently are posting Instagram reels that you simply’ll get people who don’t know you to see your content material. Now, that tackles a quite common challenge that individuals have of “oh, I’ve already reached out to all of the people who I do know…” I’m saying should you’re wanting to make use of Instagram for social media advertising and marketing, you’re promoting one thing and also you’re hoping that you would be able to get in entrance of people who know you but in addition in entrance of people who don’t know you….Instagram reels are an effective way to try this as a result of they copied quite a lot of stuff from TikTok, which is nice.

Now we’ve YouTube shorts, to not introduce one thing new right here, but it surely’s form of their model of TikTok. Doing these Instagram reels, the query is, okay, what sort of content material what we’ve seen, I’ve seen two issues that work rather well that anybody can do. Anybody can do that, proper? Two various kinds of content material.

Primary, is the profit play. What’s the advantage of your services or products? Is it that somebody will get to sleep higher? Is it that they drop a few pounds? Is it that they’ve extra vitality? Is it that they generate income or they get monetary savings? Like what’s it… they’ve a greater relationship? Are they happier? Simply demonstrating that in a brief video.

Right here’s an instance. If I used to be promoting one thing that was that assist with sleep, proper a CBD or melatonin or no matter, proper? If I used to be promoting one thing that needed to do with sleep and getting higher sleep, I might be doing Instagram reels that might present like a scene one, I might be laying down and I might get up and I’m agitated and my hair’s all messy and perhaps I punch the alarm clock. I might most likely go to Goodwill and get an inexpensive alarm clock simply to smash it with a hammer on digicam. I wish to make one thing that’s going to get consideration. So scene one I get up agitated.

Scene 2, I get up, and I’m going to place birds within the background. Tweet, tweet, tweet, tweet, proper? I’m going to flutter my eyes. I’m so rested and feeling unbelievable and I may need texts that say, lastly I discovered one thing that helped my sleep. Thank God. If my goal market…anybody in my goal market watches that, who struggles with sleep? Are they going to remark? In fact they’re. They’re going to say, “what do you do? How do you do that? I want sleep….” proper? You are able to do that with something you are able to do. You understand, perhaps it’s you sitting within the kitchen, should you promote one thing round weight reduction, and also you’re sitting within the kitchen, you’re taking a look at your plate, and it’s acquired a mini carrot on it, perhaps a mini corn and a slice of tomato that’s tiny, and also you’re taking a look at it and your stomachs grumbling and also you’re ravenous after which that scene one and scene two is, you already know, you simply got here out of the kitchen, you’re feeling unbelievable. And also you’re like, lastly discovered a food regimen that works. Somebody that’s battling weight reduction or battling calorie restriction, they’re going to ask you. Now discover, I didn’t say go right here to purchase. I didn’t say the identify of the food regimen. I didn’t say right here’s the capsule I take. I’m creating curiosity by means of these brief movies, and individuals are going to remark, I promise you, that’s the primary sort of profit play.

Quantity two is the overcomer. Now, are there issues that you simply’ve overcome in life? It doesn’t need to have something to do essentially along with your services or products, however with the kind of particular person you’re attempting to draw? Have you ever overcome divorce? Have you ever overcome smoking? Have you ever ever misplaced weight? Take into consideration what you’ve overcome. Monetary hardships? In the event you’re prepared to be weak, are there traumatic occasions, and also you’ll see should you see my Instagram reels, I imply, I share so much on there, I share that I grew up in a really abusive residence, I used to be useless broke, I went by means of foreclosures…I share my downs. Right here’s the important thing. Persons are cool along with your up’s, in the event that they’re conscious of your downs. See too many individuals do that the unsuitable method they usually solely present their ups, proper. They solely present their spotlight reel and a few individuals won’t like that. That’s cool. To begin with, not everybody has spotlight reels, however not everybody’s going to resonate with that. Extra individuals resonate should you’re prepared to share your downs, they’ll be cool along with your ups.

The profit play and the overcomer, these are your two greatest performs on the most popular advertising and marketing technique on Instagram.

I might love to listen to from you.

Okay, earlier than I get to my subsequent two factors, I might love to listen to from you. What are you doing on Instagram that’s working for you? Or what’s it that you simply’re attempting? What do you suppose is working for you? I’d love to listen to from you. I’m at all times open to new options. I learn and reply to each single remark.

What doesn’t work on Instagram now?

Okay, so there are a number of issues on Instagram that used to work, that not work.

Primary, hashtags simply aren’t as highly effective as they was once. I don’t know the way a lot they have an effect on issues however they positively should not like they was once, that’s a reality.

Quantity two, my good pal Brock Johnson says that sq. posts are not working almost as properly. You wish to use the total size of what you possibly can placed on Instagram.

Quantity three, (this one stung) Instagram reels has reels play the place they’ll pay you based mostly on the quantity of views your reels are getting. Once we acquired authorised for that program (I believe you must be at a sure follower quantity) however after we acquired authorised for that….however this is applicable whether or not you’re on reels play or not (simply so you already know) after we figured that out and we acquired authorised for that program on the time, what was working rather well was taking different individuals’s Instagram reels, giving them credit score and reposting in your account. I might discover an superior one by Kanye West. I appreciated it. I don’t agree with all their selections, but it surely was a great one, I discovered one with Michael Jordan and I discovered one with Denzel Washington. I’m taking the Instagram reel that has already been shared and giving credit score linking again however sharing that and by doing that I look and we had been making nearly $10,000 a month simply in reel play from the tremendous in style movies. It was loopy. It was superior. It’s like not promoting something, simply free cash. However we’re additionally getting a ton I imply, I had a number of get 3 million, 4 million, 5 million views which is superior. However they don’t like that anymore, so don’t do it. They don’t prefer it though I used to be giving it credit score, they’ve a difficulty with it. I acquired a pair warnings on my account. I personally wouldn’t do this. Possibly you’ll get away with it however I might simply watch out doing that, should you resolve to provide it a go.

Hashtags, repurposing different individuals’s Instagram reels and utilizing the sq. submit, these are three of the larger issues which have actually modified with Instagram these days.

Instagram Marking Plan.

Final however not least, let me provide you with what I might recommend as an incredible Instagram advertising and marketing plan. To begin with, we all know reels. Reels are the deal, proper? In the event you’re attempting to develop a enterprise and also you’re attempting to actually crush it, I wouldn’t be doing a minimal two to a few Instagram reels per day.

I might even be doing two to a few Instagram lives per week. Now one factor you are able to do to have an incredible dwell, is you’ll find somebody who additionally has a pleasant following and do a duet with them, do an Instagram Stay and invite them to an interview. Very highly effective method so that you can have extra attain. I’ve interviewed a number of the most wonderful individuals. In the event you have a look at my Instagram account, it’s simply @rayhigdon. I’ve some unimaginable interviews there. I imply, we had my good pal, Stormy Wellington, she spoke at our occasion in October. We had like 7-800 individuals dwell with us. It was superior. It was so cool. I might be doing two to a few Instagram reels per day. Now, does that imply you must shoot them that day? No, quite a lot of occasions, I’ll go forward and batch 20 or 25 of these little brief movies, after which I’ll simply drip them out over time.

All proper, don’t get it twisted right here. In the event you’re already deciding I’m doing two to a few Instagram reels a day, that doesn’t imply don’t do any. Proper. It’s form of just like the fitness center, is it higher to go to the fitness center as soon as per week or by no means in any respect. Higher to go as soon as a day should you can. However should you can’t, it’s nonetheless higher to go when you possibly can however my suggestion is 2 to a few per day, two to a few Instagram lives per week and be sure you’re posting in your tales as properly.

Now one factor about tales is strangers don’t see your tales. Solely individuals which can be already following you see your tales, however these three issues proper there, which isn’t a full time deal. It shouldn’t take you without end, that might drastically enhance the individuals following you and the content material that you’ve got and the likes and all of the engagement.

Need to develop sooner? 

Would you prefer to get assist rising not simply your Instagram however all your social media profiles? We have now a training and accountability program that can assist you get particular person assist the place you possibly can hop on with somebody, one in every of our coaches, and they’re going to really coach you thru what to do, how you can tweak your profile, how you can change up your story and actually show you how to develop your small business. Right here is the hyperlink, higdongrouptraining.com. Click on that hyperlink. All you do is fill out the data, simply reply some easy questions and one in every of our individuals will attain out to you and see if it’s a match for you.