In contrast to platforms that primarily revolve round consuming content material, Snapchat conjures up customers to be energetic creators, expressing themselves via numerous options and inventive instruments. McKay mentioned this encourages creators to indicate up as their genuine selves.

“One in every of my favourite options about Snap is that it opens proper as much as the digital camera,” she defined. “On different platforms, you’re taken to a feed the place you’re consuming content material. I like how Snap is so creator-focused. You open it, and also you’re prompted to create. As a creator, it makes it a lot simpler to seize instantly what’s in entrance of me. I like posting issues within the second, and I don’t wish to miss it, and Snapchat aids me.”