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HomeeCommerce MarketingHow Small Enterprise House owners Use TikTok to Develop Gross sales

How Small Enterprise House owners Use TikTok to Develop Gross sales


Right here’s a enjoyable truth for you: #TikTokMadeMeBuyIt is one the hottest hashtags on the platform. As of January 2022, it has eight billion views. Small enterprise homeowners throughout the globe have realized that merchandise can go viral on TikTok—simply like songs, traits, or filters. So, as a small enterprise group, what do we do with that necessary piece of data?

Our weblog crew requested Ecwid sellers how they’ve been utilizing TikTok to develop their enterprise, and which instruments have helped them increase their viewers and gross sales. Learn on to study a few of their finest practices, and decide up some methods you can apply to your retailer.

TikTok Instruments for Enterprise House owners

TikTok presents highly effective instruments to enterprise homeowners that assist them make the most of their on-line presence. Why restrict your self to views and likes if you attempt for precise gross sales by way of the app?

With TikTok Procuring, choose sellers in the US and the UK can:

  • Add their product catalog to TikTok and show it proper on their profile:
  • Tag merchandise in movies so that clients could make gross sales in only a couple of clicks:

Promoting on TikTok is accessible for sellers in all nations supported by the app. It permits sellers to:

  • Run several types of adverts that characteristic your merchandise or a hyperlink to your retailer:
  • ​​Run superior advert campaigns to attain out to new potential clients with related profiles to present customers, or customers who’ve beforehand engaged along with your retailer.

Ecwid makes establishing and utilizing TikTok Procuring and promoting a piece of cake for small enterprise homeowners, no matter their tech data.

Now it’s time to flip it over to some sellers who’ve already related their shops to TikTok and are reaping the advantages.

Ecwid Sellers on Utilizing TikTok for Their Enterprise

TikTok Procuring is an enticing software for on-line sellers, as it permits them to encourage viewers to purchase merchandise when they’re the most engaged—whereas watching their movies or searching their profile.

Donna von Hoesslin, founding father of the jewellery model Betty Belts, creates several types of movies for her retailer’s profile. Their dynamic TikToks exhibit the strategy of creating their jewellery, announce winners of contests, and grant entry to unique behind the scenes content material to permit viewers to get to know the crew behind the model.

Of course, Betty Belts additionally spotlights video content material that highlights the model’s jewellery. Donna makes use of TikTok Procuring so that she will be able to tag merchandise in these movies to permit viewers to store whereas they watch:

Viewers can click on on product hyperlinks to study extra in regards to the jewellery tagged in the video and purchase the merchandise they’re serious about with out having to go away the app:

TikTok is a comparatively new platform for many enterprise homeowners, however some Ecwid sellers have already been onerous at work making a house on the platform—utilizing the app to promote their model even earlier than the TikTok Procuring characteristic was launched. After they noticed the potential of the app, they didn’t hesitate to take a look at out new instruments as they grew to become accessible.

Antuana Winston, the founding father of skincare model FeeChi Physique, on utilizing TikTok to attain new audiences:

“I determined to promote my model on TikTok as a result of I was listening to a lot of buzz about it and needed to attain out to a youthful demographic. I principally created movies that characteristic my merchandise.

I was utilizing TikTok to promote my enterprise earlier than integrating it with Ecwid, but it surely was very restricted. Due to my earlier expertise of utilizing Ecwid for promoting on social media platforms, I felt assured that Ecwid had the instruments and sources to assist me increase my model on TikTok.

I am at present utilizing TikTok Procuring so that it shows all of the merchandise accessible on my web site for potential clients. I do plan to enhance my advert spend and presence on this platform selling buying with my enterprise.

I am very glad with my expertise. It was a very simple and seamless course of to implement. I would extremely advocate utilizing this software. In the brief time that it has been applied, my views and followers have elevated. That is one other useful gizmo to assist develop your small enterprise and attain new potential clients.”

For different entrepreneurs, the introduction of TikTok Procuring and Promoting has change into a purpose to increase onto the new social media platform.

Rhea Mellado, the founding father of Yard Signal Firm that makes indicators and lower outs for occasions, on exploring the new gross sales channel:

“I am at present using each the TikTok Procuring and promoting instruments. I actively began utilizing TikTok when Ecwid made the buying instruments accessible.

I use Instagram and Fb Procuring by way of Ecwid, so I was already conversant in the way to use it, as it is very related. Ecwid makes it very simple to hyperlink your merchandise and store to the social media platforms. I have tried different web site builders. Ecwid is by far the best to use as far as creating your web site, and linking your merchandise to social media.

Given the present reputation of TikTok, and the ease of utilizing it with Ecwid, I thought it can be the good alternative to promote and acquire publicity to our firm. Additionally, our merchandise are a bit interactive as they’re used for particular occasions and celebrations. TikTok offers us the alternative to reveal how they’re used and having the ability to hyperlink our merchandise to our posts is an added bonus.

I attempt to put up movies each day, with movies displaying the way to assemble merchandise, new merchandise we have accessible or indicators we have arrange. As I have my Ecwid store linked to my TikTok account, I hyperlink the merchandise in our store which can be related to the posts.

 
I see a appreciable enhance in gross sales and obtain extra interactions on the days that I put up. It is wonderful the quantity of views which can be acquired on a put up that’s promoted, I additionally discover the site visitors to my web site additionally will increase by about 20%. 
Rhea Mellado

I’d undoubtedly advocate utilizing TikTok Procuring and promoting to companies. Not solely is the publicity value it, but it surely is fairly enjoyable creating movies and studying the new traits to try to attain a bigger viewers. Whereas I am nonetheless studying, I suppose I have come a great distance from my first put up.

Together with actively posting, I additionally touch upon different small enterprise pages. I get pleasure from seeing the method different small companies promote themselves and by supporting them and commenting on their posts it additionally will increase my site visitors.

TikTok promoting is reasonably priced and by enjoying round with the prices and days you wish to promote the put up, I can at all times discover a approach to promote inside my price range.”

Begin Promoting on TikTok

We are blissful to see that Ecwid sellers take a look at new instruments and discover what works finest for their enterprise. If their tales impressed you to begin promoting your merchandise on TikTok too, click on the button under and we’ll take you from there.

Promote on TikTok

Need to study extra earlier than diving into the new platform? Learn our articles that assist navigate the TikTok world for ecommerce sellers:

And if you’re already utilizing TikTok to promote your on-line retailer, be happy to share your expertise in the feedback!

Do you wish to study extra about rising your enterprise with TikTok?

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