Creativity is progress.

Creativity is play.

Creativity is a brand new manner to consider one thing.

And this is the reason over-confidence is the killer of creativity. As a result of, if you’re completely assured about one thing, you haven’t any doubts about it. You have got determined that you don’t have anything to be taught, and while you do that you then do cease studying.

However we should continue to learn. We’ve to take care of a stage of humility and self-questioning, as a result of there may be at all times one thing new on the market to be found. We’ve to proceed to let ourselves play – to present ourselves permission to attempt one thing new and to be playful.

Over-confidence suggests you realize you’re going to be proper. That there’s a confidence which is over-riding any doubts you will have. However embrace the potential of one thing not being proper, as a result of while you’re being inventive there isn’t any such factor as a mistake.

If we’re actually embracing creativity, then we’re embracing uncertainty and all the things that comes with that. To create one thing new is a tremendous factor, however a factor fraught with insecurities.

So be inventive. Embrace imperfection. Reject over-confidence.

What does this need to do with model and model technique. Properly, nothing and all the things.

Ask your self, are you preserving an open thoughts with the way you lead your model? Are you bringing your model to life creatively? Are you doing issues together with your model that you simply don’t really feel completely assured about?

In case you are being inventive together with your model, then it is best to have doubts and it is best to query your self. As a result of what you’re doing with the model hasn’t been executed earlier than, so how would you realize it was going to work?

Take into consideration your model in a brand new manner.

Take into consideration your model playfully.

Maintain your model in progress.

Contributed to Branding Technique Insider by: Paul Bailey, Technique Director at Halo

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