Ganni isn’t merely a model—it’s a frame of mind! Learn on to learn how to pronounce Ganni, the place is Ganni model from, how does Ganni match, and extra.
Ganni (pronounced GHA-NEE) is the Danish model that has constructed a cult following on social media with its quirky and exuberant aesthetic—the #GanniGirls, as they name themselves.
With its distinctive tackle Scandinavian model, Ganni is right this moment one of many hottest modern style manufacturers, and a worldwide phenomenon.
And we’re, merely put, obsessed!
However how did Ganni turn into the cult model it’s right this moment and the way does Ganni match? Learn on.
The place is Ganni model from?
Ganni has been round for longer than you would possibly assume–it was created in 2000 by Copenhagen-based gallerist Frans Truelsen, as a line of cashmere attire. However it wasn’t till 9 years later, when Ditte and Nicolaj Reffstrups took over the corporate, that Ganni turned the distinctive label we all know and love right this moment.
With Ditte as inventive director and Nicolaj as CEO, Ganni sought out to create a brand new Scandinavian model, one which wouldn’t fall underneath the “minimal androgynous” or the “bohemian” class.
“I assumed there was a ‘Scandi 2.0’ model that the world hadn’t seen but,” Ditte informed Glamour.
With its vibrant prints, flattering silhouettes, and accessible worth level, Ganni spoke to those that see style as a strategy to experiment and specific themselves freely, with out following traits. So, the model began gaining an increasing number of recognition.
And when, in 2012, Kate Bosworth posted an image with actress Helena Christensen, captioning it #GanniGirls, the hashtag went viral. In the present day, #GanniGirls has 82K posts, and counting.
For me, the Ganni lady is a frame of mind. She is a lady who’s assured in her personal pores and skin and is relaxed about style. She’s not making an attempt too onerous, and that’s very apparent. You may actually really feel that if you see her – it’s a straightforward strategy to style and that’s very engaging. –Ditte Reffstrups
In the present day, Ganni continues to be based mostly in Copenhagen, and is owned and run by Ditte and Nicolaj Reffstrup. The model has 37 flagship shops throughout Europe and the US, and is represented in over 600 retailers.
How does Ganni match
Getting the improper dimension when on-line purchasing is a irritating expertise. Everyone knows that not all manufacturers match the identical. Even items from the identical model usually match in another way! So, earlier than you make your buy, you is perhaps questioning–how does Ganni match?
Ganni makes use of European sizing. Ganni attire is on the market in sizes EU 32 to EU 56. This chart will allow you to discover your dimension. Sizes are based mostly on a normal top of 170 cm +/- 4 cm (67 inch +/- 1 inch).
Usually, Ganni matches true to dimension.
Most Ganni attire are lower for a relaxed match. We suggest going one dimension down in the event you choose a tighter match. Bodycon attire, nevertheless, are designed for a decent match—we suggest sizing up in the event you’re in between sizes.
When choosing your dimension, all the time take the fabric into consideration—will the material stretch if you’re carrying it? If that’s the case, you would possibly get away with going one dimension down. If not (e.g. with silk), be sure you decide your actual dimension. In the event you’re uncertain, go one dimension up.
All Ganni items are designed to be snug–each garment has to move Ditte’s “life” check, which features a bike trip to work, caring for three kids, and dancing.
Is Ganni sustainable?
Ganni claims it’s “not a sustainable model”—however not for the explanations you would possibly assume. Within the period of greenwashing, Ganni recognises “the inherent contradiction between the present style business that thrives off newness and consumption, and the idea of sustainability”.
Amid a rising local weather emergency, Ganni sees environmental consciousness and social activism as an ethical obligation. Over time, the model has labored with 3 UN Sustainable Growth Objectives, and dedicated to the targets set out in UNFCCC, NPEC & GFA.
Furthermore, Ganni has not too long ago launched a take-back scheme, accumulating clothes and textile waste of their Copenhagen and London shops, and launched the rental platform Ganni Repeat.
Learn extra on the rise of sustainable style and uncover different sustainable manufacturers.
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