If you happen to leverage influencer collabs, partnerships, or branded content material on Fb, there are two new options you want to know: Creator Collabs and Branded Content material Tags.

These instruments have a easy purpose: to create smoother collaborations between content material creators and types that result in extra publicity and attain. On the patron facet, they add an additional layer of transparency round branded content material.

Right here, we’ll cowl all the pieces you want to find out about these instruments and talk about how they’ll deliver your Fb technique to the following degree.

What’s Fb’s Creator Collab characteristic?

Launched simply this yr, Fb’s Creator Collab characteristic lets you tag a number of creators in a single publish. Right here it’s in motion:

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Within the instance above, discover that two creators — Daniel Santos and Taiba Rizvi – are tagged in the identical publish. What’s the advantage of this? While you tag a number of creators, you’ll be able to generate extra publicity by tapping into the viewers of every collaborator.

Here is the way it works: the first collaborator (the creator who uploads the publish) sends an invitation to the secondary collaborator to “be part of” the publish. As soon as they settle for, the first consumer can add or take away the secondary collaborator at any time.

Chances are you’ll be questioning, what if the publish is eligible for monetization? In that case, earnings are solely accessible to the first collaborator.

By way of analytics, every collaborator can entry insights in regards to the publish, equivalent to attain, view depend, and engagement, proper inside Fb’s Creator Studio. Here is what Fb has to say:

Fb’s Collab software mirrors the same one on Instagram. The characteristic, referred to as Collab, allows two Instagram customers to publish the identical publish from two totally different accounts. They share likes, feedback, and consider counts on these posts.

It is clear that Meta-owned platforms try to reimagine the best way creators and types collaborate. Fb’s Collab characteristic is a wonderful addition to this effort, nevertheless it’s additionally restricted. The characteristic is barely accessible for video posts, though this may increasingly change sooner or later.

Now let’s take a more in-depth have a look at one other useful software from Fb: Content material Tags.

What’s Fb’s Branded Content material Tag?

You are most likely conversant in tagging on Fb. These days, creators should disclose who they work with by “tagging” the sponsor in every publish. However there’s extra to the story.

When a creator goes to publish content material about your model, they’ll now offer you permission to spice up the publish.

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If they allow this characteristic, you’ll be able to pay to advertise the publish and attain much more individuals. The viewers will see the publish from the unique creator, regardless that you, the sponsor, boosted it.

Fb may also will let you add a call-to-action to the publish. When the boosting interval is over, the CTA will stick round. 

Over to You

An increasing number of manufacturers depend on creators to increase their attain and increase engagement. Whereas collaborations and branded content material are nothing new, Fb is making it simpler than ever to experiment with totally different options and drive outcomes.