In the event you’re searching for good methods to develop your ROI and your buyer database, then take a leaf out of Centro Médico Everlasting’s ebook.
Partnering with Manychat Company Companion Jugo de Limon Digital and Conversational Advertising, Centro Médico Everlasting not solely grew their buyer base by greater than 10,000 leads however generated over $15,000 in gross sales in 30 days utilizing Manychat.
Overview
Based mostly in Nuevo León, Mexico, Centro Médico Everlasting makes a speciality of regenerative remedies with stem cells, treating situations akin to osteoporosis and arthritis.
Centro Médico Everlasting CEO, Juan Roman Garza, was searching for an company to assist him enhance the Manychat automation they’d created in-house.
That’s the place Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Everlasting develop its database, obtain $15,385 in gross sales for its stem-cell therapy, and increase its ROI by 12.9% utilizing Manychat.
The problem
Earlier than Jugo de Limon got here on board, the house owners of Centro Médico Everlasting had developed their Manychat automation themselves.
Pepe and his crew recognized that there was no dialog construction, they usually weren’t serving customers accurately or producing buyer databases.
Briefly, they weren’t utilizing Manychat to its full potential, nor have been they utilizing it to ebook extra appointments.
“They obtained blocking warnings,” Pepe says. “They didn’t know all the advantages and capabilities that the platform affords.”
The purpose
Centro Médico Everlasting wished to enhance customer support, automate first-contact inquiries, and acquire contact info to ebook appointments.
As soon as Jugo de Limon defined all of the alternatives they have been lacking, they have been satisfied that with the precise growth and administration, they may obtain nice outcomes with Manychat.
The technique
Right here’s how Jugo de Limon helped flip issues round for Centro Médico Everlasting.
First, they established the welcome messages, default reply, and menu.
“We recognized key phrases that folks utilized in messages, and we created the corresponding dialog flows to reply an important FAQs,” explains Pepe.
Subsequent, a sequence of qualifying questions have been developed so leads might establish their situation and the middle might get hold of a pre-diagnosis that helped them provide an answer.
Jugo de Limon developed a Clicks-to-Messenger adverts marketing campaign technique, utilizing JSON and Remark Progress Software.
From April 2021 till March 2022, Jugo de Limon ran Clicks-to-Messenger adverts selling a stem cell success story, focusing on individuals who lived 20km radius of the clinic in Monterrey Nuevo León, with an curiosity in wellness and various medication.
From the advert, a circulation was developed the place a gross sales consultant is instantly assigned in Manychat Dwell Chat.
This circulation additionally accounts for working hours, after-hours, weekends, and holidays, which incorporates sending a message by way of WhatsApp or amassing the consumer’s contact info to observe up the subsequent enterprise day.
In the identical circulation, they use an automatic “pretend follow-up”, the place the chatbot greets the lead with the actual identify of the salesperson that can get in contact with them. This Pretend Observe-Up technique, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her neighborhood’s schooling course of and may be present in all of her pupil’s flows.
When the salesperson reaches out in Dwell Chat, the lead already is aware of them by identify.
The outcomes
Utilizing Manychat, Jugo de Limon helped Centro Médico Everlasting improve appointments and gross sales of stem-cell remedies, in addition to construct a database of greater than 10,000 customers.
With a one-month funding of $1,282, the middle obtained 1,200 messages at a value of $1 message, producing 140 contacts and 80 new first-time appointments.
This meant that every new appointment booked value solely $31.80 every, producing $2,544 USD. From this, 10 clients bought full stem-cell remedies price $15,385, an ROI of 12.9%.
“We at the moment are creating a Recurring Notifications technique for 2023 that can ship academic content material, and we’re additionally planning to launch Manychat for WhatsApp,” provides Pepe.
“The usage of Manychat along side the eye of gross sales representatives has been of nice significance so as to improve gross sales and appointments.”
Key takeaways
To drive demand and purchase extra clients to develop your database and your backside line, apply Jugo de Limon’s three techniques:
- Don’t embody a particular provide or low cost in your advert. As an alternative, reserve these for leads who give their particulars – and provide the primary appointment at no cost after you’ve certified the lead on a name.
- Add a private contact by together with a “pretend follow-up” in your message flows. This fashion, your lead is aware of the identify of the customer support agent who might be following up with them the subsequent enterprise day.
- Personalize the dialog additional by together with responses that acknowledge working hours, after-hours, weekends, and holidays. Embrace the choice for them to ship a message by way of WhatsApp and acquire the consumer’s contact info, so that you by no means miss a priceless lead.
Incorporating these components into your Manychat technique will help you appeal to and convert extra leads, leading to the next ROI.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or every other get together. Particular person outcomes could differ.
