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How Centro Médico Everlasting achieved $15,385 in gross sales and a 12.9% enhance in ROI utilizing Manychat


Should you’re in search of sensible methods to develop your ROI and your buyer database, then take a leaf out of Centro Médico Everlasting’s guide.

Partnering with Manychat Company Associate Jugo de Limon Digital and Conversational Advertising, Centro Médico Everlasting not solely grew their buyer base by greater than 10,000 leads however generated over $15,000 in gross sales in 30 days utilizing Manychat.

Overview 

Primarily based in Nuevo León, Mexico, Centro Médico Everlasting makes a speciality of regenerative remedies with stem cells, treating situations akin to osteoporosis and arthritis. 

Centro Médico Everlasting CEO, Juan Roman Garza, was in search of an company to assist him enhance the Manychat automation they’d created in-house.

That’s the place Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Everlasting develop its database, obtain $15,385 in gross sales for its stem-cell therapy, and increase its ROI by 12.9% utilizing Manychat.

The problem 

Earlier than Jugo de Limon got here on board, the homeowners of Centro Médico Everlasting had developed their Manychat automation themselves.

Pepe and his staff recognized that there was no dialog construction, and so they weren’t serving customers appropriately or producing buyer databases.

In brief, they weren’t utilizing Manychat to its full potential, nor had been they utilizing it to guide extra appointments.

“They acquired blocking warnings,” Pepe says. “They didn’t know all the advantages and features that the platform presents.”

The aim

Centro Médico Everlasting wished to enhance customer support, automate first-contact inquiries, and accumulate contact info to guide appointments.

As soon as Jugo de Limon defined all of the alternatives they had been lacking, they had been satisfied that with the appropriate improvement and administration, they might obtain nice outcomes with Manychat.

The technique

Right here’s how Jugo de Limon helped flip issues round for Centro Médico Everlasting.

First, they established the welcome messages, default reply, and menu.

“We recognized key phrases that individuals utilized in messages, and we created the corresponding dialog flows to reply an important FAQs,” explains Pepe.

Subsequent, a collection of qualifying questions had been developed so leads may establish their situation and the middle may acquire a pre-diagnosis that helped them provide an answer.

Jugo de Limon developed a Clicks-to-Messenger adverts marketing campaign technique, utilizing JSON and Remark Progress Instrument.

From April 2021 till March 2022, Jugo de Limon ran Clicks-to-Messenger adverts selling a stem cell success story, concentrating on individuals who lived 20km radius of the clinic in Monterrey Nuevo León, with an curiosity in wellness and various drugs.

From the advert, a circulation was developed the place a gross sales consultant is immediately assigned in Manychat Reside Chat. 

This circulation additionally accounts for working hours, after-hours, weekends, and holidays, which incorporates sending a message through WhatsApp or amassing the consumer’s contact info to comply with up the subsequent enterprise day.

In the identical circulation, they use an automatic “faux follow-up”, the place the chatbot greets the lead with the actual identify of the salesperson that may get in contact with them. 

When the salesperson reaches out in Reside Chat, the lead already is aware of them by identify.

The outcomes

Utilizing Manychat, Jugo de Limon helped Centro Médico Everlasting enhance appointments and gross sales of stem-cell remedies, in addition to construct a database of greater than 10,000 customers.

With a one-month funding of $1,282, the middle acquired 1,200 messages at a value of $1 message, producing 140 contacts and 80 new first-time appointments.

This meant that every new appointment booked price solely $31.80 every, producing $2,544 USD. From this, 10 clients bought full stem-cell remedies price  $15,385, an ROI of 12.9%.

“We at the moment are creating a Recurring Notifications technique for 2023 that may ship instructional content material, and we’re additionally planning to launch Manychat for WhatsApp,” provides Pepe.

“Using Manychat at the side of the eye of gross sales representatives has been of nice significance to be able to enhance gross sales and appointments.”

Key takeaways

To drive demand and purchase extra clients to develop your database and your backside line, apply Jugo de Limon’s three techniques:

  • Don’t embrace a particular provide or low cost in your advert. As an alternative, reserve these for leads who give their particulars – and provide the primary appointment at no cost after you’ve certified the lead on a name.
  • Add a private contact by together with a “faux follow-up” in your message flows. This manner, your lead is aware of the identify of the customer support agent who shall be following up with them the subsequent enterprise day.
  • Personalize the dialog additional by together with responses that acknowledge working hours, after-hours, weekends, and holidays. Embody the choice for them to ship a message through WhatsApp and accumulate the consumer’s contact info, so that you by no means miss a priceless lead.

Incorporating these components into your Manychat technique may help you entice and convert extra leads, leading to a better ROI.

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The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or another occasion. Particular person outcomes could range.

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