Campfire Marshmallows provides many variations of the easy American favourite since 1917. Its social media presence was wholesome however wanted some reinvigoration, so it known as on the ColinKurtis Promoting staff to create “The Nice Escape Giveaway” to drive model consciousness, increase social media engagement and achieve net visitors.

With households tenting greater than ever throughout the COVID-19 pandemic, ColinKurtis created the final word “tenting necessities giveaway” to provide new or seasoned campers alike with a brand new tenting gear set. The giveaway would include all of the fundamentals wanted for a household of 4 to get out and discover the good open air—valued at greater than $4,000.

For the one-month marketing campaign, the staff created a touchdown web page explaining the competition and kit, and an inventory of the way to enter. Advertising and marketing for the marketing campaign included a sequence of Fb posts, Instagram posts, tweets, Pinterest posts and emails. The staff additionally chosen two influencers who tapped into their giant loyal audiences to drive consciousness for the competition.

The winner was randomly chosen from almost 80,000 entries obtained. Campfire Marshmallows obtained seven occasions the variety of entries anticipated, bringing broader consciousness with progress on each digital advertising and marketing channel.  The marketing campaign resulted in 1.5 million digital impressions and 270,000 social engagements.

Credit score to Brian MacLaren, Kevin O’Driscoll, Michael Hopkins, Jamie Lazaroff, Matt Hensler, Laura Huff, Corrie Ainsworth, Tim Strawbridge, Wendy Palumino, Leslie Daughtry, Kacey Smith, Rimsey Rankin and Colin Kampmier.

Be taught extra about Ragan’s and PR Day by day’s present and upcoming awards applications right here.

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