“We’ve got a extremely good relationship with our viewers,” St. Onge mentioned. “We realized a number of invaluable insights once we had been doing our late-night speak present. We discovered one of the simplest ways to maintain it genuine is that no matter that week is essentially the most urgent factor to speak about, we discuss. Whether or not it’s one thing in our private lives, popular culture, politics or anything.”

Forging real partnerships

The co-hosts prioritize authenticity, not solely of their conversations but in addition of their model partnerships. They made a dedication to making an attempt out all merchandise earlier than speaking about them on the present.

“We would like individuals to know if we’ve agreed to have a model sponsor our present, it’s as a result of it aligns with one thing we like, use or imagine in,” St. Onge mentioned. “This dedication to authenticity and transparency resonates with our listeners, as they’ll belief that the endorsed manufacturers have been rigorously chosen and genuinely endorsed.”