In 2020, Magnificence & Private Care, F&B, and Way of life & Electronics have been the highest 3 industries that spent essentially the most on influencer advertising and marketing. Simply final yr, Way of life & Electronics and F&B took over Magnificence & Private Care. 

One potential clarification for this pattern is that, as extra folks work and research from dwelling, electronics have change into an more and more vital a part of their each day lives. Manufacturers see this as an opportunity to extend product consciousness and, consequently, rely extra on influencer advertising and marketing. Equally, meals companies used the truth that extra folks have been staying at dwelling to lift consciousness for his or her merchandise that may very well be consumed or ready at dwelling. Due to the restrictions, those that personal bodily eating places depend on influencer advertising and marketing to make sure excessive buyer visitors.