Are you being paid what you’re value? Usually it is a tough query. However a brand new PPC wage survey might offer you the reply and assist you determine whether or not it’s time to get a increase or begin in search of your subsequent gig.
Duane Brown, CEO & Head of Technique at Take Some Danger, has simply accomplished and launched his annual have a look at PPC salaries. The 111 slides had been put collectively primarily based on knowledge from 715 responses. Helpfully, it’s damaged down by gross wage by nation and area.
There’s a number of knowledge within the survey, however we’re going to deal with solely a few areas: company and in-house salaries for PPC specialists within the U.S. If you wish to dive deeper into extra particulars, try the full report (PDF).
As Brown famous within the report, some survey knowledge was skewed by respondents who solely had 1-3 years of expertise in PPC however had been working for round a decade or extra.
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Company PPC salaries. The median wage ranged from $47,500 (lower than one yr of expertise) to $139,000 (15+ years of expertise). This was primarily based on 171 responses from individuals who work for an company. Right here’s the chart:
In-house PPC salaries. The median wage ranged from $50,000 (lower than one yr of expertise) to $123,000 (15+ years of expertise). This was primarily based on 109 responses from individuals who work for a shopper or model.
Firm measurement. The survey additionally checked out salaries by firm measurement. In case you’re trying to get a six-figure wage, your greatest possibilities shall be working at an organization with 200+ workers.
Male vs. feminine. The Bureau of Labor Statistics reported that in 2020 ladies earned 82 p.c of what males earned. So is there a gender pay hole in search advertising? The PPC survey knowledge signifies a transparent sure for essentially the most half, particularly at sure expertise ranges.
Probably the most excessive hole is amongst entry-level feminine PPC specialists and people with 15+ years of expertise. Each teams earn 20% lower than males. However as careers progress, ladies are usually paid about 10% lower than males at an identical degree of expertise. At 1-2 years, the median wage was equal for women and men. Females with 10-15 years of expertise earned greater than male counterparts, although not by a lot (4 p.c)
Right here’s that knowledge, aspect by aspect, for comparability.
Why we care. It’s essential know your worth and also you all the time have to worth your self and the work you do. A number of variables are affect wage – the place you reside, your expertise, your gender and, frankly, how good you might be at negotiating. The job market is scorching proper now. Entrepreneurs are in excessive demand. In the end, although, it’s all about whether or not you possibly can ship outcomes on your firm or your shoppers. A minimum of now you will have some knowledge to level to the subsequent time you’re negotiating your subsequent place or increase.
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About The Creator
Danny Goodwin is Senior Editor of Search Engine Land. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
