Influencer advertising and marketing in its truest type has been round for fairly a while. In actual fact, one of many earliest acknowledged influencer collaborations was within the 1760s, when Wedgewood made a tea set for the spouse of King George III (royalty had been the OG influencers).

Now, influencer advertising and marketing is a staple within the advertising and marketing combine, and budgets are hovering. In response to Traackr’s 2022 Influencer Advertising and marketing Influence Report, 51% of entrepreneurs say that they spend between $50k-$500k per yr, and 15% reported they spend $1M+. 

With increasing budgets, groups, and expectations, the function of influencer entrepreneurs may be unclear. So, we’re right here to reply the query “what are the highest obligations of an influencer marketer?”

Quick reply: quite a bit

Lengthy reply: preserve studying

5 Core Influencer Marketer Tasks 

As talked about above, the influencer advertising and marketing job description has grown considerably.

Listed here are the“hats” you’ll have to put on: 

1. Strategic Mastermind: You’ll be answerable for creating and executing an influencer advertising and marketing technique. This contains laying out the objectives, workflows, and metrics whereas additionally aligning with bigger enterprise objectives. You’ll have to work cross-functionally to amplify content material with different advertising and marketing groups together with PR and social — relying on the scale of your workforce, these cross-functional roles might even be in your job description. 

2. Venture Supervisor: Working every marketing campaign from begin to end requires a excessive degree of group and diligence. You’ll first want to search out, vet, and companion with influencers to supply related influencers. Subsequent, you’ll have to deal with every thing that comes after the contract is signed: seeding product, reviewing content material, reporting on outcomes, optimizing for future campaigns, and past. Until you have got an influencer advertising and marketing software program, be ready to juggle a number of spreadsheets!

3. Relationship Builder: An enormous side of your function will likely be in nurturing influencer relationships. Constructing and sustaining wholesome relationships with influencers can set you up for long-term success. So, you’ll want to search out methods to actively talk and foster relationships with the intention to get them on board for future campaigns. Having a pointy reminiscence and a focus to element actually doesn’t damage right here — influencers love a private contact!

4. Information Scientist: From discovering high-performing influencers to reporting on marketing campaign outcomes, you’ll must be data-savvy. Be ready to make use of knowledge to search out related, top-performing influencers, monitor efficiency, and make knowledgeable selections about future partnerships and campaigns. 

5. Social Pattern Spotter: Being “tapped” into the social media tradition goes to make your job an entire lot simpler. Having in-depth information of content material tendencies and platform makes use of will will let you get the absolute best content material from any influencer you intend to work with. Sure, it’s necessary to know what’s trending or “going viral,” but it surely’s simply as necessary to have your finger on the heart beat of the delicate tendencies which might be organically rising that you would be able to hop on. Instance: partnering with multi-generational TikTokers!

How will you stand out in influencer advertising and marketing? 

Constructing on the obligations talked about above, listed here are a couple of extra expertise that may set you aside:

• Sustain with influencer advertising and marketing tendencies: As a result of fixed change of algorithms and creator content material, staying on prime of tendencies may be troublesome. It’s good to have an everyday analysis course of arrange! Manufacturers will likely be intrigued should you can illustrate your strategies for figuring out tendencies — scorching tip, along with social analysis you possibly can study from earlier campaigns, and even benchmark success in opposition to others. 
• Have a way of experimentation: Experimenting with tendencies or new concepts can typically really feel such as you’re taking pictures at the hours of darkness. When you determine one thing new and stylish, what do you do subsequent? Entrepreneurs who’ve discovered methods to experiment in methods which might be deliberate, data-driven, and replicable have essentially the most potential to unlock the ability of latest platforms, content material sorts, and influencer companions. You probably have a go-to construction for testing and proving the success of latest issues, you’ll stand out out of your competitors. 
• Solidifying a measurement framework: Eradicate any guesswork together with your influencer advertising and marketing packages by utilizing knowledge to make selections. Having standardized metrics makes it potential to know the efficiency of influencer advertising and marketing efforts, from a micro and macro view. A stable measurement framework can even allow your workforce to validate present methods, see how your program is stacking up in opposition to opponents within the trade, and determine key areas for enchancment. Added bonus: you’ll even be higher outfitted to clarify the worth of influencer advertising and marketing!

‍Trying to advance your profession in influencer advertising and marketing? Flick thru 100+ open positions on Traackr’s Influencer Advertising and marketing Job Board!