The 2023 Cannes Lions Worldwide Competition of Creativity is quick approaching.

The pageant, which has been operating since 1954, has lengthy championed international inventive excellence. However through the years, the pageant alongside the French Riviera has developed right into a gathering of world thought leaders in advertising and marketing, promoting, media and know-how. It’s a spot the place offers get executed amongst manufacturers, businesses, patrons, platforms, tech suppliers and, in recent times, creators and influencers.

Adweek shall be there as soon as once more to offer content material and context to the week. This 12 months, the theme of our Overseas in Cannes sequence would be the Enterprise Case for Creativity. Study extra about what we’ve acquired deliberate.

Nevertheless it all begins and ends with honoring one of the best in inventive work. Right here’s a style of what profitable a Cannes Lion is all about from Adweek’s protection of the ultimate evening awards present over the previous a number of years.