HBO Max Launches Cheaper Subscription Tier With Restricted Adverts

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HBO Max needs you to pay and keep. The one-year-old streaming service recent off a extremely anticipated Associates reunion particular will now supply two tiers of subscription: One with adverts, and one with out.

HBO Max is presently $14.99/month with no adverts, however will now supply customers an choice for $9.99/month with adverts. New and returning subscribers can now additionally pay per yr to save lots of 15% ($99.99/yr with adverts or $149.99/yr with out).

In a press launch, HBO Max promised not more than 4 minutes of adverts per hour of programming, (business commonplace is nearer to twenty). HBO originals will nonetheless play with out adverts, and all adverts will turn out to be extra customized over time.

Whereas it does embody entry to HBO Max’s complete, intensive library, the ad-supported tier will cap video high quality at 1080p and limit customers from downloading content material. Similar-day theatrical releases can be unique to ad-free HBO Max, however obtainable to all customers inside months of their launch.

“Promoting is a time-tested technique to cut back the price of nice leisure and attain a wider viewers,” stated HBO Max EVP & Common Supervisor Andy Forssell in a press launch. “We’ve labored laborious to create a sublime, tasteful advert expertise that’s respectful of nice storytelling for these customers who select it, and which we’re assured will ship for our promoting companions as effectively.”

Tiered subscriptions roll out on HBO Max on Wednesday.