Warner Bros. Discovery has shed extra gentle on the destiny of HBO Max; The corporate detailed a timeline for its plans to mix HBO Max and Discovery+.
The streaming providers that existed previous to WarnerMedia and Discovery’s merger final April, with the blended providing coming to the U.S. in summer time 2023.
First, Warner Bros. Discovery will focus the rollout on markets the place HBO Max has already launched. Beginning with the U.S. and with Latin America following later within the yr. European markets will get the brand new streaming service early in 2024, with Asia Pacific and different markets coming later that yr.
There’s no information but on what the identify of the brand new, mixed service might be or how a lot it’s going to value. The plan is to unveil three separate choices: a free, ad-supported TV (FAST) platform, much like a Tubi or Pluto TV, an ad-supported paid tier and an ad-free paid tier.
The FAST tier might be considerably totally different than the opposite two choices and function a method to introduce new subscribers to the Warner Bros. Discovery ecosystem.
“The content material we’re speaking about in that type of a product could be completely totally different than the content material that might be in our premium SVOD choices, the excellence is completely totally different,” stated JB Perrette, president and CEO of Warner Bros. Discovery streaming. “With over 100,000 episodes throughout our mixed portfolio, there’s plenty of content material that wouldn’t essentially make sense in a premium product that may make sense in a FAST.”
Warner Bros. Discovery is focusing on the U.S. streaming enterprise to be worthwhile in 2024 and hopes to succeed in 130 million international subscribers by 2025.
“Key measures embody: No. 1, the shutdown of CNN+. No. 2, restructuring the scripted content material portfolio on the linear nets, youngsters and animation, direct-to-HBO Max movies in addition to worldwide native content material not sufficiently supported by strong sufficient funding instances,” Wiedenfels expressed.