The Emmys. The Tonys. The Oscars. The Finnys.

It’s Award Season, pals (#AwardSzn), and NetLine has been included within the enjoyable!

Our sixth Annual B2B Content material Consumption Report Received a Finny Award

Just lately, NetLine introduced at B2BMX 2023 and was invited to attend The Killer Content material Awards. 

Demand Gen Report, the host of the occasion, has held the KCAs since 2012. The occasion gives a chance to have a good time B2B manufacturers that push the envelope, embrace new storytelling strategies, codecs, and marketing campaign methods to raised interact audiences by means of their content material. 

All-in-all, there have been 29 winners in 14 classes…and NetLine occurred to be considered one of these winners! 

Our 2022 State of B2B Content material Consumption and Demand Report for Entrepreneurs received a Killer Content material Award (higher generally known as a Finny) within the Analysis-Primarily based class. With greater than 100 nominees within the discipline, NetLine received considered one of two awards being handed out within the class, with Splunk + TechTarget taking residence the opposite prize. 

There to just accept the Finny on NetLine’s behalf had been Marissa Wolfgang, Senior Advertising Supervisor, and David Fortino, Chief Technique Officer. After sharing a bit about our flagship report with these in attendance, David shared his humble ideas.

“I’m simply lucky sufficient to symbolize the model and run round the remainder of the yr speaking about every report,” he stated. “It’s really our curiosity and keenness turning first-party, buyer-level consumption knowledge into one thing that helps inform entrepreneurs to make higher selections tomorrow.”

The Youtility of NetLine’s Annual Content material Consumption Stories

Award apart, the popularity our flagship report obtained was large. 

That’s superior, congratulations!

— Lee Odden – B2B Advertising (@leeodden) March 2, 2023

Among the kindest phrases of congratulations, nonetheless, got here from B2BMX keynote speaker and KCA Grasp of Ceremonies, Jay Baer.

“What I like about this Report,” Jay stated, following the announcement of NetLine’s win,” and I do know this work properly (we’ve partnered with NetLine many occasions at my agency, Persuade & Convert)—it’s this concept of generosity and bravado [which Jay spoke about during his B2BMX closing keynote]; I’ve performed numerous analysis reviews in my profession, however NetLine’s State of B2B Content material Consumption and Demand Report is the Mack Daddy-Daddy Mack of analysis reviews.”

“It’s gigantic. It’s a huge canine. It solutions each query (a B2B marketer may want to reply). It’s the sort of analysis that individuals would anticipate to pay a complete bunch of cash for. And NetLine simply provides it away.”

Getting this sort of praise from a advertising chief like Jay Baer is an unbelievable factor. Not solely is it nice listening to it instantly from him, face-to-face, however he’s the man who wrote a ebook all about this very topic: Youtilty.

As he defines it, “Youtility is massively helpful info, supplied without spending a dime, that creates long-term belief and kinship between your organization and your prospects.” 

That is exactly what we aspire our State of B2B Content material Consumption and Demand Report for Entrepreneurs to be. Certainly, we’d name this a youtility and are happy to know the person who coined the time period agrees.

Reflecting on NetLine’s Award-Successful Consumption Report

Extremely privileged, happy, and honored to have the ability to work on behalf of @NetLine_Corp every day.

Arms down, it’s been essentially the most rewarding skilled expertise of my profession. Thanks, #B2BMX

Can’t wait to see what the longer term holds for us.

Sláinte. 🍻 https://t.co/66i7XswIDp

— Jon Steiert (@jwsteiert) March 2, 2023

After the occasion, David Fortino continued to replicate on the group’s achievements. 

“We began this report again in 2017 with a easy objective,” he stated. “Permit the info to do the speaking. Because of this, we’d be investing in our future prospects by arming them with knowledge immediately that can be utilized to make extra knowledgeable advertising selections tomorrow. To say that lots goes into, and rides on, our flagship report could be an understatement.”

Every year, we publish with the intention of creating it higher than the earlier iteration. Our focus is to make the findings impactful, concise, and actionable. 

Whereas incomes the eye of our friends is one thing we hope to earn, definitely, we set out with the objective of bettering the circumstances of B2B entrepreneurs and professionals the world over. 

We should additionally share our thanks with the parents who deliver this report back to life every year: Marissa Wolfgang, Bao Lengthy Liu, Jon Steiert, David Fortino, Dan Frignito, and Chris Kohler. Every of those professionals performs a vital function within the manufacturing of the report which can’t be missed. Thanks all a lot!

Making ready for NetLine’s 2023 Content material Consumption Report

As we put together for the discharge of our 2023 Content material Consumption Report, we needed to pause and say thanks to the B2B group. 

Successful an award is unbelievable, definitely, however we’re extra appreciative that you just discover our work significant. 

We’re desperate to get the seventh version to you and listen to what you discover most impactful.