Stellantis owns a lot of automobile manufacturers (some no one else appears to need) together with Groupe PSA’s Peugeot, Citroen and DS Cars, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati.

One of many jewels within the crown (though it is perhaps within the storage) is Alfa Romeo and Alfa has appointed Havas Milan as inventive company because it tries to transition from a sports activities car-based marque to a shiny new future primarily based on electrification. First up is the the Tonale (beneath), the model’s first hybrid mannequin. The marketing campaign breaks in June.

Alfa’s Francesco Calcara says: “The collaboration with Havas Milan for the event of the upcoming promoting campaigns represents an vital component for Alfa Romeo within the course of of building itself as a worldwide premium model.”

Havas Inventive Group Italy CEO Manfredi Calabrò says: “We’re excited to start out this journey collectively, in a second of extraordinary significance for Alfa Romeo, such because the launch of the brand new Tonale: a mannequin that marks an actual metamorphosis of the model. Whereas remaining trustworthy to its DNA of noble Italian sportiness since 1910, with Tonale, Alfa Romeo radically evolves and initiatives itself into the brand new period of connectivity and electrification.”

No strain there then.

All automobile corporations need to be Tesla lately, which doesn’t need to trouble itself with pesky petrol and diesel engines. But it surely’s an attention-grabbing store window for Havas.