As a part of the settlement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The association will assist optimize provide chain consistency and monetary and operational transparency through direct connection to FreeWheel’s premium video provide purchasers.
NEW YORK — Havas Media Group (HMG) North America immediately introduced that it has chosen FreeWheel, a world know-how platform for the tv promoting business, as a most popular supply-side platform (SSP) accomplice for premium video stock.
“This collaboration brings collectively two like-minded companions who acknowledge and deeply worth the significance of fixing for a few of immediately’s most urgent business wants, together with driving better scale and transparency, simplifying complexities and delivering for our purchasers”
As a part of this settlement, FreeWheel will now function considered one of Havas Media’s most popular SSP companions for premium video stock spanning related tv (CTV), programmatic assured and commonplace personal market (PMP) offers that the company holding firm purchases on behalf of its U.S. purchasers.
“In our collection of an SSP accomplice, we sought an organization that understood and championed a greater strategy to driving innovation within the TV advert ecosystem, in addition to our dedication to creating and driving significant media methods for our manufacturers in North America,” mentioned Tom Grant, SVP, Group Director, Funding Operations, Havas Media Group. “FreeWheel stood out as a frontrunner on this respect, by means of its huge image, future minded strategy in delivering on outcomes through premium video stock for entrepreneurs, streamlining the media provide chain, and business main transparency. We’re very a lot wanting ahead to working with them to advance programmatic CTV shopping for for our purchasers.”
FreeWheel will work with HMG NA to scale premium CTV campaigns for advertisers. This integration gives entrepreneurs with a number of key advantages, equivalent to:
- A extra optimized provide path, by offering direct entry to premium CTV programmers and MVPDs throughout greater than 90% of the premium video ecosystem.
- A dedication to truthful public sale mechanics and pricing constructions fostering innovation and effectivity within the programmatic market.
- A simplified and optimized media provide chain, resulting in the strictest high quality requirements and best-in-class fraud monitoring and enforcement.
“This collaboration brings collectively two like-minded companions who acknowledge and deeply worth the significance of fixing for a few of immediately’s most urgent business wants, together with driving better scale and transparency, simplifying complexities and delivering for our purchasers,” mentioned Katy Loria, Chief Income Officer, FreeWheel. “We’re thrilled to be working with Havas Media Group and stay up for collaborating to make the premium video ecosystem higher.”
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the total breadth of options the promoting business wants to attain their targets. We offer the know-how, knowledge enablement and convergent marketplaces required to make sure consumers and sellers can transact throughout all screens, throughout all knowledge sorts, and all gross sales channels, to be able to guarantee the final word aim – outcomes for entrepreneurs. With workplaces in New York, San Francisco, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for your entire business by means of the FreeWheel Council for Premium Video. For extra info, please go to freewheel.com, and observe us on Twitter and LinkedIn.
About Havas Media Group
Havas Media Group (HMG) is the media expertise company. HMG delivers this model promise by means of the Mx System, the place significant media helps construct extra significant manufacturers. HMG is a part of the Havas Group, owned by Vivendi, one of many world’s largest built-in content material, media, and communications teams. HMG additionally consists of two world media networks: Havas Media and Enviornment Media. The media expertise companies are dwelling to greater than 10,000 specialists throughout 150 nations worldwide, with 62 Villages. International purchasers embody Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt Benckiser, amongst many others.