Robotic Meals has introduced the re-brand for Harringtons pet meals to replace its market positioning. The brand new look was introduced in throughout their moist and dry meals product vary for canines and cats.
The thought behind the rebrand is all about enhancing their ‘pure’ credentials. The stronger, extra unified look might be seen throughout the vary, reflecting its experience, but in addition drawing prospects in with its inclusive, all-natural really feel.
The format of the design has been adjusted because it was discovered that the model title was usually obscured, as the peak of the packets would fold over cabinets. The merchandise now have a higher affect and stand out extra on store cabinets, with a grass ‘horizon’ graphic added, and the model title repositioned to the underside of the packet.
The pictures to associate with the rebrand options each pets and the merchandise, permitting the shoppers to narrate to the product additional. The animal portraits primarily enable shoppers to make a connection, drawing them in.
Jess Cook dinner, Robotic Meals shopper director, stated, “The photoshoot was fairly an enterprise, but it surely was such a key a part of the challenge. Each canine ‘mannequin’ wanted an understudy, as an illustration; and specialist photographers are required, so it was very important Robotic Meals took Harringtons “on a journey” to point out that the shoot was well worth the finances.”
Will Bushell, Head of Advertising and marketing, Impressed Pet Vitamin, Harringtons producer commented: “Regardless of the model’s optimistic efficiency, we would have liked to make sure we keep match for the longer term and meet the extra emotional wants of recent ‘pet dad and mom’ with greater expectations of what their beloved pets deserve. We knew we couldn’t relaxation on our laurels and labored with Robotic Meals to assist us simplify and amplify our design system and set us up for long-term success throughout all the portfolio. The important thing for us was modernising, with out dropping the essence of who we’re.”