Sam McKenna is the founding father of SamSalesConsulting, earlier to that she spent 6 years at On24 ending up as their VP of Enterprise Gross sales, She then jumped over to LinkedIn as their Head of Enterprise Gross sales. Sam can also be an advisor for top progress corporations. She now leads an all ladies workforce of 11, has over 180 shoppers, a number of million {dollars} in income, all beneath 4 years.

What you’ll study

Understanding when to outsource expertise as a founder
Utilizing strategic hooks to seize engagement on social
The ability of darkish social and leveraging it to extend impressions
How one can monetize your social presence
Studying to scale belongings you do effectively successfully
How one can successfully implement the “present me me” framework in gross sales

Highlights

(3:40) Why constructing your digital footprint is extra vital than ever for founders

(8:30) How one can carve out time for thought management all through busy instances

(13:00) Methods from Sam’s playbook that individuals ought to implement when constructing their social

(20:00) Excessive influence methods that Sam used to excel all through her gross sales profession

(26:00) Strolling the road between doing what works for you vs following playbooks given by your leaders

(29:00) A framework for “present me me” in Gross sales

(33:42) Sizzling take: Shorter e-mails are usually not the way in which to earn your ICP’s time

(35:51) How one can efficiently rent for key roles

(40:30) Sizzling take: Chilly calling isn’t the way in which to method your ICP anymore

(44:10) How one can leverage information to prospect effectively

Quotes

“It’s essential to make sure that you’re hiring somebody that really has the thoughts share experience of the platform.”

“I assumed that If I might scale no matter we’re doing very well, present me me, I guess we might kill it.”

“Relying on the surroundings that you simply’re in, when you’ve got wiggle room to strive new issues out, give it a shot.”

Hyperlinks and Sources

Sam’s LinkedIn: https://www.linkedin.com/in/samsalesli/

SamSalesConsulting: https://www.samsalesconsulting.com

LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/programs/linkedin-influencer-playbook

The GTM Podcast

Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.

And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.