Pay attention up we have to change the gross sales tradition. It’s a whole shit present.
I had a dude attain out to me the opposite day and he mentioned one thing like “I don’t know you however I’ve been following you, and I problem you to a sale – one thing we’re each aware of” – I don’t know what he thought we have been going to promote. He mentioned I’ll present you ways I can promote it quicker than you’ll be able to promote it longer.
Plain and easy, I don’t get the purpose. Good salespeople don’t promote shit quicker, that’s not a very good sale. That is how I do know the gross sales tradition and the world of gross sales is fucked. We so hyper targeted on promoting it quicker and/or promoting it for extra. The gross sales tradition has created a world the place they imagine that that is their job – that what separates the great from the unhealthy is pace and income.
No. Your job, our job is to assist folks. Full cease. Gross sales is about promoting the precise product to the precise buyer on the proper time to make THEIR life simpler. It’s about promoting the precise product to solves the issues they’re fighting which can be prohibiting them from attain the result or outcomes they need.
For no matter cause we refuse to get out of our personal means. The gross sales world continues to push ideologies which can be self-centered, self-absorbed, seller-centric spewing issues like “I can promote that quicker than you”. This isn’t a sport present, there’s no backwards and forwards:
Contestant 1: “I can promote that in 2 days”
Contestant 2: “Effectively, I can promote that in a day”
Contestant 3: “I can promote it in 4 hours.”
No. Are you kidding? What’s fallacious with us? How did the gross sales tradition get so far? We want a high to backside, wholesale change to the tradition of promoting. Promoting is about serving to your purchaser. Promoting is about taking the time to know the world that your purchaser is fighting proper now, how that world is negatively affecting them, what they can not do, the place they want to be, what the challenges are stopping them from reaching this desired end result and bringing a strong choice to the desk that can assist them obtain these outcomes and enhance their present state.
That’s our job. If that takes two days, two months, two quarters, or two years – it doesn’t matter. So long as we’re doing it in a means that minimizes the impacts to them and will get them what they want as shortly as doable for the precise worth then, solely then, are we doing our job. That’s it.
No one provides a shit about us, our merchandise, our providers, our firm – it’s about them.
For those who or your group need to begin altering the gross sales tradition, click on right here to schedule a name with our gross sales group.