What do you do when somebody copies your advert? White label it in fact, so everybody can have a go.

That is what French retailer Grand Frais and company Rosa Paris determined to do (as an alternative of reaching for a lawyer) when Monoprix Qatar nicked one final yr.

The Grand Frais brand was faraway from all of the movie’s pictures one after the other so, now, all opponents can simply insert their very own brand and reproduce the “masterpiece” for themselves.

MAA inventive scale: 8.