Beginning subsequent month, Google will replace the Vacation spot necessities coverage requiring that advert experiences on locations to adapt to the Coalition for Higher Advertisements Higher Advertisements Requirements.
What this implies. Which means any adverts that don’t conform to the brand new requirements can be disapproved. Advertisers can be notified of disapprovals within the Advert Expertise Report.
What Google says. Google made the announcement in an e mail, indicating that affected accounts may even see their adverts disapproved and to make changes by October. They didn’t give an actual date.
Advertisers can evaluate vacation spot necessities right here.
Why we care. Advertisers who’re not sure if their locations meet the Higher Advertisements Requirements ought to evaluate their accounts and make the required adjustments asap to keep away from having adverts disapproved.
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About The Writer
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
