Howdy, communicators:

Twitter’s share worth is leaping amid reviews the corporate will settle for Elon Musk’s bid to take the corporate personal.

To convey you updated on the story, TechCrunch’s Alyssa Stringer and Taylor Hatmaker have your answer: a whole timeline of the saga, beginning with the Securities and Alternate Fee’s insistence that it may subpoena the tech billionaire’s on-line spouting:

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What does Musk’s buyout imply for customers of the platform?

From tech outlet Remainder of World:

If Musk is profitable in his takeover try, he’ll be inheriting an organization that’s on the entrance traces of navigating these questions all world wide. That’s notably true in international locations which have confirmed to be hostile to a free press and public dissent. In locations like India, Nigeria, and Russia, governments have put strain on Twitter by banning the platform outright, issuing a flood of takedown requests, and instituting so-called “hostage-taking legal guidelines,” forcing platforms to have in-country workers who might be legally held accountable for any violations. A profitable acquisition would imply Musk would inherit these challenges.

Although it’d appear to be a chore to trace Musk’s eccentric and typically erratic dealings with the social media platform, it’s important that PR execs keep up to date on the most recent information regarding Twitter operations, lest you fall behind on essential new insurance policies.

Listed here are as we speak’s different prime tales:

Tech corporations reply to new EU hate speech, disinformation regulation

The European Union authorised laws this weekend that can require main tech corporations to raised police hate speech and disinformation on their platforms which might be visited by European customers.

NPR reviews that the Digital Companies act “helps cement Europe’s status as the worldwide chief in efforts to rein within the energy of social media corporations and different digital platforms.”

TikTok, Google, Amazon and Twitter all supplied statements to NPR:

Twitter stated it will assessment the foundations “intimately” and that it helps “good, ahead pondering regulation that balances the necessity to sort out on-line hurt with defending the Open Web.”

TikTok stated it awaits the act’s full particulars however “we help its goal to harmonize the strategy to on-line content material points and welcome the DSA’s deal with transparency as a way to indicate accountability.”

Google stated it appears ahead to “working with policymakers to get the remaining technical particulars proper to make sure the regulation works for everybody.” Amazon referred to a weblog submit from final 12 months that stated it welcomed measures that improve belief in on-line providers. Fb didn’t reply to a request for remark.

Why it issues: Tech corporations’ optimistic response to a invoice that can doubtless change their elementary operations in EU international locations is a lesson in humility communications. Phrases like “good, ahead pondering laws,” “harmonize” and “make sure the regulation works for everybody” emphasize the concept these firms are prepared to work with authorities authorities to guard customers. Nevertheless, the true check will come within the rollout of those insurance policies.

MEASURED THOUGHTS

New analysis from The Nationwide 4-H Council and The Harris Ballot reveals that American teenagers really feel corporations play a big half in bettering the surroundings.

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Eighty-four p.c of 13- to 19-year-olds surveyed stated they agree that “we want extra company motion from corporations as we speak to enhance our local weather for tomorrow,” and 83% of teenagers stated the identical factor about legislators.

Thirty-three p.c of teenagers who reside within the suburbs stated that corporations will doubtless have the largest affect on bettering the surroundings for future generations.

It’s yet one more reminder of the significance of purpose-driven motion and messaging for companies. Whereas many organizations are hesitant to talk on to Gen Z, the explosive progress of TikTok and youth-driven social actions present the true energy of as we speak’s younger individuals — one thing that PR execs ought to be mindful.

Learn extra from the 4-H/Harris Ballot report right here.

BRAND POST OF THE DAY

Over the weekend, “IPA” began trending on Twitter after a number of customers shared their want for breweries to start out producing different kinds of beers, citing the polarizing style of India Pale Ale brews.

A Virginia brewery took benefit of the heated discourse to advertise their Vienna Lager, which isn’t an IPA:

Heard we’re getting bored with #IPAs… enable us to reintroduce ourselves. Medium bodied, clean, notes of caramel. An actual crowd pleaser. Depart the bitterness to your ex, not your beer! pic.twitter.com/cL7lMNb6jC

— Devils Spine (@dbbrewingco) April 24, 2022

“Depart the bitterness to your ex, not your beer!” is a line that will probably be parroted at native breweries for fairly awhile.

Antarctic submit workplace promotes job posting with penguins

A distant submit workplace in Antarctica is getting inventive with the promotion of its newest job posting — whoever takes the U.Okay. Antarctic Heritage Belief’s Port Lockroy Base Chief place will get to hang around with penguins on the job.

Goudier Island has no working water, and the group of 5 to 6 workers members will share one bed room, “hostel model.”

However the group’s social media posts about its job listings paint the chance as an opportunity to “see Antarctica in all its glory”:

Dream of waking up & seeing Antarctica in all its glory? Penguins plodding round, the solar peeping over snow topped mountains. A job like no different. Be part of us & assist shield Antarctica’s heritage & preserve its valuable surroundings. Apply by 25 April. https://t.co/NPSf6dKLdi pic.twitter.com/GmJYIq5w1m

— UK Antarctic Heritage Belief (@AntarcticHT) April 4, 2022

There’s nonetheless time to use to be our Subject Operations Coordinator – however be fast, purposes have to be in by Monday 21 March. Full information: https://t.co/krCR6rN7W8 pic.twitter.com/oIjyNXmVFk

— UK Antarctic Heritage Belief (@AntarcticHT) March 18, 2022

What it means: It’s an excellent instance of learn how to acknowledge the more difficult components of a job itemizing whereas additionally selling it as a novel expertise. PR execs, think about addressing the particular or unusual points of a job posting in your recruitment comms — you may get candidates who’re intrigued by one thing just a little totally different.

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At PR Each day’s Media Relations & Measurement Convention, you’ll learn to rating the protection your model deserves and generate outcomes—after which showcase these outcomes to administration. You’ll additionally study the most recent measurement instruments and strategies for every thing from inside comms and media relations to social media.

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