Google is experimenting with displaying blue badge icons and labels on sure search adverts for advertisers who’ve been verified by Google Adverts. The blue label includes a blue circle with ridges and a checkmark inside it. That is a part of Google’s ongoing advertiser verification program, and it seems that the corporate is now testing using small blue checkmarks for verified advertisers.

Noticed within the wild. Khushal Bherwani first noticed the badge on Twitter.

Why we care. Verification badges can improve manufacturers credibility and trustworthiness with potential clients. When customers see the blue badge, they know that the advertiser has been verified by Google, which implies that the advertiser has met sure necessities for promoting on the platform. This will help customers really feel extra assured in clicking on the advert and doubtlessly making a purchase order or taking one other desired motion.

Moreover, the blue badge will help the advert stand out from different adverts that don’t have the badge, doubtlessly resulting in larger click-through charges and conversions.