Google Search is testing including a colour swatch to the product grid structure in its search outcomes. Google is exhibiting colours in small packing containers and a “+ extra” label if there are extra colours to select from for that product.
This was noticed by each Brian Freiesleben on Twitter and Saad AK on Twitter – right here is a type of screenshots:
Listed here are extra screenshots:
Google > Cell
I noticed coloured squares on a product itemizing.
I have not seen these earlier than.
Sending to: @rustybrick SIR. pic.twitter.com/dk7P6MNqIr
— Saad AK (@SaadAlikhan1994) April 11, 2023
Google is now testing displaying product colours in natural procuring outcomes when a product has a number of colour choices.
Can be a sensible transfer to verify your knowledge feeds and/or product structured knowledge have this. Eye catching and will affect CTR. pic.twitter.com/hq5vgWOQLA
— Brian Freiesleben (@type_SEO) April 14, 2023
As an FYI, I used to be unable to duplicate this after I wrote this up.
