Google Search has a function named “cases” that exhibits you when an occasion occurred annually in historical past. So for those who run an occasion yearly, Google could present the cases of these occasions over time in Google Search.

Khushal Bherwani first noticed this and posted an instance on Twitter who confirmed this for a question on [international kite festival] – I can replicate it however right here is the end result:

Clicking on every end result will carry you to a revised and refined question with the date and title of the occasion.

Google may present this in a extra information panel-formed interface.

Listed here are extra examples:

@b4k_khushal & @rustybrick I’ve observed Situations” carousel for the primary time on cellular SERP. pic.twitter.com/C1upqfNMQl

— Anuj thaker (@Anuj_Thaker03) January 8, 2023

I do surprise if this might work for conferences, like SMX Superior, that repeat yearly?

Discussion board dialogue at Twitter.

Replace: One other instance:

Very cool, I am seeing this for some occasions, like conferences (see screenshot beneath) -> Google Search Situations, For Recurring Occasions & Festivals

Good catch by @b4k_khushal https://t.co/ra0ZzZXy96 through @rustybrick pic.twitter.com/HqQFaJLaR0

— Glenn Gabe (@glenngabe) January 10, 2023