Allie Margeson from Whitespark observed that the Google native pack within the search outcomes is not a static map. The map is now interactive and lets searchers zoom out and in, transfer the map round, hover over companies to see the names and evaluations and even click on on the map to go to a selected native enterprise.

I can replicate this myself, here’s a GIF I product of it in motion however this most likely will present on the precise facet for you:

You had been unable to work together like this with the map earlier than – however now you possibly can.

Allie summed it up properly on Twitter:

🗺️ Here is a fast view of what you possibly can see as you work together with the native pack map: pic.twitter.com/YQCPZvBEEp

— Allie Margeson (@SeoAllie) February 25, 2022

This began to roll out on the twenty second:

Google Native Pack map exhibits Zoom In (+) / Zoom Out (-) in SERP, See the earlier than and after picture.
CC: @rustybrick pic.twitter.com/9EwSTAQKpA

— Punit (@Punit6008) February 22, 2022

I ponder how, if any, it will impression native searchers and the companies they attain out to?

Discussion board dialogue at Twitter.