Google could also be exhibiting much less web site names and model names within the title of the search outcomes snippet. Sure, Google has a sitename and favicon change for the search outcomes, so perhaps Google is much less more likely to repeat the positioning identify within the title of the search consequence snippet due to that new search consequence structure design?

Google could also be exhibiting fewer web site names and model names within the title of the search outcomes snippet. I obtained a few complaints about this and now the Screaming Frog group additionally observed it. So I feel that is legit and perhaps it can stick, perhaps it will not however SEOs and web site house owners are noticing the dearth of web site names within the title of the snippet.

For instance, seek for Air Jordan footwear return Nike.com and as you’ll be able to see from the snippet, it simply says “Jordan Footwear” within the title. Sure, the favicon and web site identify are above, however the title tag says “Jordan Footwear. Nike.com” however Google simply reveals “Jordan Footwear” within the snippet.

Related with this American Airline snippet, it reveals “Discover New York to Miami flights” however the title tag says “American Airways® – Discover New York to Miami flights.”

Here’s what Screaming Frog posted:

Seems like over the past week, Google has began exhibiting much less model names on the finish of SERP titles. Is sensible with web site names already. pic.twitter.com/blh0d4Thd4

— Screaming Frog (@screamingfrog) March 28, 2023

The logic is sensible:

Yup, probably not wanted as a lot with web site names!

— Screaming Frog (@screamingfrog) March 28, 2023

John Mueller thinks that’s the reason:

Is not this only a side-effect of exhibiting the positioning identify a line above the title? https://t.co/v1RMUGoPyK

— johnmu likes 🥚 staplers 🥚 (@JohnMu) March 28, 2023

In any occasion, this can be occurring deliberately and SEOs are noticing.

Discussion board dialogue at Twitter.