Google Search Console’s wealthy outcomes report might now present you extra warnings for occasion structured knowledge markup if the occasion is lacking a location. The search firm posted this replace right here, stating “Google will begin implementing location necessities for occasions.”
The discover. Here’s what Google posted:
Google will begin implementing location necessities for occasions. For occasions marked as digital solely (
eventAttendanceMode=OnlineEventAttendanceMode), offering any bodily areas will set off a warning. For any occasion with a bodily handle, the handle have to be of kind Place, not PostalAddress, or it is going to be an error. Subsequently you may see a rise in errors and warnings in Occasion gadgets in your web site.
Location issues. Google clearly is saying that it desires you to fill within the location of the occasion so it might probably correctly present these occasions within the search outcomes. If the occasion is digital, you may outline the occasion location as being on-line with the “eventAttendanceMode = OnlineEventAttendanceMode” reference. If it’s a in-person occasion, it’s best to add the bodily handle.
What’s occasion wealthy outcomes. Occasion wealthy outcomes is when Google Search makes use of your structured knowledge in your occasion pages and reveals richer search consequence snippets in its search outcomes. Google stated this may present Extra interactive consequence by displaying your emblem, description of the occasion, and likewise elevated possibilities of discovery and conversion by enhancing click on via charges.
That is what these outcomes can appear to be:
Why we care. In case you use occasion schema in your pages, you could quickly discover a spike within the warnings the wealthy outcomes report shows in Google Search Console. All it is advisable to do is add the placement knowledge to your schema and validate the error in Search Console.
You may study extra about troubleshooting these errors in Search Console or over right here.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he might be adopted on Twitter right here.
