Danny Sullivan, Google’s Search Liaison, mentioned on Twitter on Friday afternoon that the December 2022 useful content material replace and December 2022 hyperlink spam replace might take an extra two weeks to finish. He mentioned it might end “possible inside two weeks, possibly just one, however that’s not a assure. Timings would possibly change.”

Listed here are these tweets:

Possible inside two weeks, possibly just one, however that’s not a assure. Timings would possibly change.

— Google SearchLiaison (@searchliaison) January 6, 2023

As a reminder, the December 2022 useful content material replace began on December 5, 2022, and may have been executed three weeks in the past, however we are actually on week quantity 5. And the December 2022 hyperlink spam replace began on December 14, 2022, and may have been executed nearly two weeks in the past, however now we’re heading into week quantity 4.

So if the updates take one other two weeks, then the useful content material replace would possibly take a full seven weeks to roll out, and the hyperlink spam replace would possibly take about would possibly take six weeks to roll out.

Earlier final week, Danny Sullivan implied that the fluctuations we noticed on January third to fifth have been associated to those updates. He mentioned on Mastodon then, “Each the updates are persevering with to rollout. Usually these kind of updates would have concluded by now, however rollouts can sluggish or pause once we get into the vacation intervals.”

The two updates have been delayed in its end date as a result of they bumped into the vacations. Google mentioned there was a safety problem with finishing them on the vacations. Additionally, we did see some large turbulence days earlier than Christmas, after which issues calmed down loads. The reality is, the Google volatility is way calmer nonetheless than the last few weeks. We additionally noticed some fluctuations on December twenty sixth.

So, briefly, it’s nonetheless rolling out and would possibly accomplish that for a number of extra days…

I ought to notice that the weekend volatility and chatter have been considerably lower than a typical weekend.

Discussion board dialogue at Twitter.