Google’s John Mueller mentioned that key phrase stuffing alone wouldn’t make a web page be deemed unhelpful. John added that Google is nice at ignoring techniques like key phrase stuffing, in order that alone probably will not be the rationale for rating points in Google Search.

This dialog got here up on Mastodon when somebody pointed to a particular web page that as rating properly despite the fact that they suppose the web page has key phrase stuffing on it. John replied saying, “we have a tendency to not consider the standard of different individuals’s pages — it is probably not that helpful, if you cannot change one thing there.”

However the search engine optimisation responded, “they aren’t different individuals. That’s my shopper. We try to determine if there’s any likelihood Google bot recognized unhelpful content material on our web site. As a result of we have been hit by useful content material replace. My concept is since we’re including an excessive amount of content material on one web page, it could seem as unhelpful content material. Any inputs out of your finish will probably be appreciated.”

So John replied once more saying, “I do not suppose key phrase stuffing alone would essentially make a web page unhelpful. Often key phrase stuffing is simple for serps to disregard, it was one of many first issues that individuals did to govern the outcomes again within the 90’s.”

“I might suggest going by way of the questions in our weblog submit, and ideally with somebody who’s not related together with your web site,” John added.

In 2018, John Mueller mentioned one thing related, saying that key phrase stuffing alone would not lead to a penalty after which final yr saying key phrase stuffed URLs does not result in a penalty both.

Discussion board dialogue at Mastodon.