Ginny Marvin, Google’s Advertisements Liasion, stated on Twitter that efficiency max will not be most well-liked over search advert campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.”
She added, “In case you are working Search and PMax campaigns and the question isn’t equivalent to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.”
A number of Google Advertisements advertisers counsel that Google will at all times favor efficiency max campaigns over search campaigns. Listed here are some examples:
Agreed, agreed, agreed! @DigitalSamIAm @NeptuneMoon
Completely happy to see I’m not loopy (or possibly all of us are) https://t.co/dIoXW8vmpO
— Greg (@PPCGreg) January 6, 2023
Ginny Marvin replied to those statements with this response:
2/2 PMax isn’t “favored” over Search. In case you are working Search and PMax campaigns and the question isn’t equivalent to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.
— AdsLiaison (@adsliaison) January 6, 2023
Do you agree?
Discussion board dialogue at Twitter.
