Google has deleted and 404ed the Wealthy media file finest practices. Google stated eliminated its “documentation about rich-media information, akin to Silverlight and Flash.” Why? That is the perfect half, Google wrote “seems it isn’t 2005 anymore.”
You may in all probability briefly see the cached model of the web page over right here after which use the Wayback machine to look it up when that goes away. However here’s a copy and paste of the web page:
Wealthy media file finest practices
Google can index most forms of pages and information. Listed here are a number of particulars about some particular wealthy media sorts:
Common finest practices
In case you do plan to make use of wealthy media in your web site, listed here are some suggestions that may assist stop issues.
- Attempt to use wealthy media solely the place it’s wanted. We suggest that you just use HTML for content material and navigation.
- Present textual content variations of pages. In case you use a non-HTML splash display on the house web page, ensure to incorporate a daily HTML hyperlink on that entrance web page to a text-based web page the place a person (or Googlebot) can navigate all through your web site with out the necessity for wealthy media.
On the whole, serps are textual content primarily based. Which means in an effort to be crawled and listed, your content material must be in textual content format.
This doesn’t suggest which you can’t embody wealthy media content material akin to Silverlight or movies in your web site; it simply implies that any content material you embed in these information also needs to be obtainable in textual content format or it may not be accessible to all serps. The next examples give attention to the commonest forms of non-text content material, however the pointers are comparable for some other sorts: present textual content equivalents for all non-text information. (Additionally notice that Flash is not supported.)
This is not going to solely improve Google’s capacity to efficiently crawl and index your content material; it is going to additionally make your content material extra accessible. Many individuals, for instance customers with visible impairments, who use display readers, or have low bandwidth connections, can not see photographs on net pages, and offering textual content equivalents widens your viewers.
Video
See video finest practices.
IFrames
IFrames are typically used to show content material on net pages. Content material displayed by way of iFrames is probably not listed and obtainable to seem in Google’s search outcomes. We suggest that you just keep away from the usage of iFrames to show content material. In case you do embody iFrames, ensure to offer extra text-based hyperlinks to the content material they show, in order that Google can crawl and index this content material.
Flash
Flash is not supported. We suggest utilizing a special format, akin to HTML5.
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So that is not related – do you miss Flash or Silverlight? 🙂
Discussion board dialogue at Twitter.
