Starting in June 2023, new Google Advertisements accounts will now not be capable to embody a URL of their account names.

What’s modified. Particularly, when creating a brand new Google Advertisements account by means of the Google Advertisements API or updating an present one, if a URL is discovered within the descriptive_name area, an ACTION_NOT_PERMITTED error shall be generated, inflicting the operation to fail. This transformation, nevertheless, is not going to affect the descriptive_name area of present accounts.

Dig deeper. You may learn extra concerning the change on the Google Advertisements Developer Weblog.

Why we care. Adhering to new naming conventions is essential to sustaining a seamless advert expertise. By adhering to the brand new guidelines, advertisers can keep away from encountering errors when creating or updating their accounts, thus guaranteeing a easy account setup course of, stopping potential delays in launching campaigns, and fostering a extra organized and constant naming conference throughout the platform.