Google’s taking a brand new strategy to its newest Black-owned Friday promotion, with the search big teaming up with Ludacris to launch a brand new music, with a music video that featured a variety of shoppable merchandise, all sourced from Black-owned companies.

The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise homeowners, creators, athletes and extra.

There’s additionally an interactive model of the video clip, with viewers in a position to information Ludacris on his journey by way of the assorted choices.

It’s basically influencer advertising on the grandest scale, with Ludacris serving to to lift the profile of the promotion, and shine a highlight on these associate manufacturers.

Which, actually, is what most platforms at the moment are attempting to facilitate. Not essentially with Grammy Award-winning artists, however by way of the availability of latest instruments and processes which allow manufacturers to showcase their merchandise inside the video clips of widespread creators, which may turn out to be the subsequent massive development in digital commerce.

That’s a part of the live-stream commerce push, offering a method to facilitate reference to widespread creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a profitable components for driving gross sales in Asian markets.

It hasn’t caught on with western customers in the identical method but, however when big-name stars discuss, many shoppers hear, and the capability to really tune in, in real-time, could be a massive driver in prompting shopper motion.

Which can also be what Google’s hoping to drive with this push. And it’ll definitely get consideration.

Now you simply must faucet into your networks to hyperlink up with your individual celebrity-led marketing campaign alongside related strains.