Technically the brand new characteristic was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a device they label “Organise key phrases into advert teams.” This was first dropped at our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson as we speak.

What Google says. Google confirmed the brand new characteristic in an announcement as we speak:

You could possibly at all times manually select so as to add key phrases to advert teams (manually choosing which of them so as to add the place). This characteristic provides the power to make use of an automatic machine studying system the place we advise which advert teams are the most effective ones for the key phrases, as a substitute of you manually doing the position. 
This could hopefully save advertisers effort and time if they’ve 1000’s of key phrases/advert teams to sift by way of. The flexibility to manually add key phrases nonetheless exists.

Why we care. This new characteristic goals to avoid wasting advertisers time by robotically allocating key phrases into related advert teams. However similar to with most automation, use with warning. Check, analyze, and regulate as vital.

About The Creator

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Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.