Google’s John Mueller stated that in relation to hidden textual content on a web page, Google is “good at ignoring it.” It’s a kind of issues that Google appears to not penalize for anymore however quite simply not rely the textual content that isn’t seen on the web page.

This isn’t new information, and Google has been saying this no less than since 2018. Google stated then it reductions hidden textual content on a web page. Google’s John Mueller stated then “we low cost hidden textual content for rating, so I doubt they’re seeing any benefit from that (they will rank for different causes).”

Then lately, in 2023, John Mueller stated on Twitter, “Our techniques are fairly good at recognizing hidden textual content, good at ignoring it, and good at specializing in what’s in any other case on the positioning.”

John added that these websites might have finished it by chance, so it’d make sense to allow them to know. “Some websites do silly issues along with good issues, and are nonetheless helpful for customers. When you flag it to them, they could repair it,” he wrote.

Our techniques are fairly good at recognizing hidden textual content, good at ignoring it, and good at specializing in what’s in any other case on the positioning. Some websites do silly issues along with good issues, and are nonetheless helpful for customers. When you flag it to them, they could repair it.

— John Mueller is usually not right here 🐀 (@JohnMu) December 31, 2022

Google additionally stated a web site will not outrank you due to hidden textual content.

Let’s not neglect one of many earliest examples of fashionable websites that deployed hidden textual content and nonetheless has not eliminated it (they’re all useless) – Heavens Gate.

Once more, to be clear, that is about actually spammy hidden textual content, like black textual content on a black background. Not about content material hidden in expandable tabs, these are nice.

Discussion board dialogue at Twitter.