So I wrote this gorgeous deep dive into how Google makes use of AI in Google Search at Search Engine Land, and Google posted a shorter model on their weblog. I seen after that, some people have been saying that Google makes use of MUM for search rankings. Reality is, Google makes use of MUM for under two issues in search, COVID vaccine names and a associated matters in movies outcomes characteristic – that’s it.
Google doesn’t use MUM for rating or enhancing search high quality, Google reiterated to me once I interviewed them for the AI story. Now, the confusion I consider comes from Google and in some talks given by Googlers which will have misspoke however belief me, I requested this query quite a few instances and it’s within the official weblog put up, Google isn’t utilizing MUM for rating.
Positive, this may change and I do not know if you happen to bear in mind, Danny Sullivan of Google informed us that Google will tell us once they use MUM in search – however that has not but come but.
Google informed me “MUM isn’t at present used for rating functions, it’s at present solely used for COVID vaccine naming and powers the associated matters in movies outcomes.” Google’s Pandu Nayak, a Google Fellow and Vice President of Google Search, wrote on the Google weblog “MUM isn’t at present used to assist rank and enhance the standard of search outcomes like RankBrain, neural matching and BERT programs do.” He added “once they’re deployed, they’re going to be part of the refrain of programs that run collectively to make Search useful,” however they aren’t deployed but.
Right here is how Google makes use of MUM proper now:
COVID-19 vaccines naming:
Associated matters in movies outcomes:
That’s all – actually. MUM isn’t used wherever else, but. However when it does get utilized in extra locations, belief me, we are going to let you recognize.
