I’m seeing tons of reviews over the previous 24 hours of complaints round mass disapproving of advertisements and suspensions of accounts inside Google Advertisements. Some are particular to being disapproved round “authorities paperwork and circumventing methods.”
Ginny Marvin from Google up to date us saying no, there isn’t any bug or mass disapprovals happening.
I’m seeing little or no data from Google on these disapprovals and account suspensions. Ginny Marvin from Google did reply to 1 criticism on Twitter from a revered member of the search advertising and marketing neighborhood saying “we take system security very significantly & have centered considerably on this space to each catch extra fraud & cut back flagging of fine prospects. I do know it may be irritating, however we overview all appeals & monitor incorrect selections to offer suggestions to our methods. Because of the advanced and delicate nature of those conditions, help reps will not be in a position to touch upon suspension particulars.” She did supply a hyperlink to this assist web page for a spot to start out.
Listed here are these tweets:
Hello John, We take system security very significantly & have centered considerably on this space to each catch extra fraud & cut back flagging of fine prospects. I do know it may be irritating, however we overview all appeals & monitor incorrect selections to offer suggestions to our methods. 1/2…
— Ginny Marvin (@GinnyMarvin) February 14, 2022
Respect the reply, Ginny. It’s certainly very irritating. I will take a look at that doc and work my approach by way of it, however do know this can be a large concern happening proper now, for me and lots of others.
— John Doherty (@dohertyjf) February 14, 2022
The ratio may shock you & it’s one of many causes the workforce is so closely centered on this space to each catch points & cut back false positives. I’ve shared this suggestions with the workforce and we‘ll proceed to put money into making the expertise higher.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Lior Krolewicz posted a screenshot of a few of these messages on his weblog saying “after I logged into Google Advertisements this morning, I noticed a number of accounts with newly disapproved advertisements for one pretty odd coverage: Disapproved (Authorities Paperwork and Official Providers).” Right here is that assist doc on that authorities paperwork and official companies coverage:
- Not allowed Promotions for paperwork and/or companies that facilitate the acquisition, renewal, alternative, or lookup of official paperwork or data which can be accessible straight from a authorities or authorities delegated supplier.
- Not allowed Promotions for help with making use of or paying for official companies which can be straight accessible through a authorities or authorities delegated supplier.
Google supplies extra examples within the assist doc however Lior mentioned “I quickly started getting emails from purchasers that acquired the identical messages and realized it was not an remoted concern.” He additionally posted a screenshot exhibiting the variety of advertisements disapproved.
PPCGreg additionally posted this:
the one factor I can see on the advert (together with the opposite advertisements that have been popped for a similar violation) is the usage of the phrase “Official” within the headline with the model’s title. @adsliaison 🕵️any perception? Current updates to the coverage which may have tripped up on these?
— Greg (@PPCGreg) February 14, 2022
Hello Ginny – our accounts have been hit, en masse. Assist confirmed the error in 1 acct however mentioned the repair would take 2 days. any probability we will velocity that up? pic.twitter.com/1ycGnBz2CQ
— Greg (@PPCGreg) February 15, 2022
There’s additionally a big thread on these complaints within the Reddit boards saying “Anybody else seeing tons of advertisements getting disapproved for presidency paperwork and circumventing methods?” Then there are tons and tons of threads of complaints round this within the Google Advertisements boards, I will simply listing some – I can not undergo all of them:
Once more, one thing is happening round this “authorities paperwork and circumventing methods” and perhaps different efforts to step up coverage enforcement. I’m not positive if all of those disapprovals and suspensions are correct or not however it appears Google just isn’t speaking about it a lot.
Ginny Marvin responded to my request for extra particulars saying this isn’t a bug – not that I believed it was a bug, I believed there was some step up in coverage enforcement:
Hello Barry, Security is paramount and our insurance policies span vary of considerations, together with the content material of advert creatives and advertiser conduct. The problems addressed on this story aren’t associated. We additionally have not seen any “mass” disapprovals that may point out a bug.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Ginny added there’s additionally no mass disapprovals happening:
The groups are keenly conscious that coverage flags are disruptive and work extremely arduous to strike the appropriate steadiness. Security is important to a wholesome system. Advertisers can request as evaluations and/or appeals.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Perhaps I’m complicated issues?
FYI – chatting with Google Advertisements help yesterday, they mentioned it was a “recognized concern”. pic.twitter.com/TmAdmjFs3a
— Lior Krolewicz (@yaelconsulting) February 15, 2022
Bug confirmed, must be fastened quickly. #ppcchat https://t.co/a9lQ3ybE2y pic.twitter.com/Gqnp7au7xL
— Greg (@PPCGreg) February 15, 2022
Now the bug (that was not a bug?) is fastened:
“technical concern” has been resolved. #ppcchat https://t.co/EJlbMthpku pic.twitter.com/6cibqAmXYn
— Greg (@PPCGreg) February 15, 2022
Discussion board dialogue at Reddit and the discussion board hyperlinks above.
