Google has confirmed with Search Engine Land that it’s testing a brand new search function named Views.
Google defined this function is an experiment to assist searchers in new methods to search out useful info that they’re looking for. Nonetheless, Google declined to reply extra particular questions on methods to set off this, when this would possibly present and the way publishers can have their content material present on this new search field.
What are search Views? Principally, Views seem like a number of quick featured snippets that give searchers a wider and extra various set of solutions for his or her question. Once more, Google wouldn’t give us any official definition, Google would solely say that is an experiment and Google does loads of experiments.
What it appears like. Here’s a screenshot I used to be capable of replicate myself:
It appears like two separate function snippets in a single, referred to as multifaceted featured snippets, which we all know Google does.
Brodie Clark posted one other instance over right here and Brian Freiesleben additionally famous these assessments with out the Views label on the high.
Different assessments. We’ve seen Google check these different featured snippet variations, resembling from the online and numerous card-based featured snippets. So Google is clearly stepping up testing new consumer interfaces and experiences for the featured snippet part of the search outcomes.
Why we care. In relation to featured snippets, it’s a spot most SEOs would like to be positioned in. On the identical time, some complain the click-through price just isn’t optimum on all queries when being featured in that place. Would sharing the featured snippet spot with this new Views interface change end in extra clicks or much less? That is one thing to regulate to see if Google does roll this out extra extensively and the way searchers’ views change round such a function.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter right here.
