Forward of Thanksgiving, NBCUniversal and Google partnered with the Radio Metropolis Rockettes for 3 30-second customized spots for the Macy’s Thanksgiving Day Parade in New York.
The NBCU Inventive Partnerships group collaborated with Google’s artistic group for the marketing campaign, which highlights Google Pixel 8’s AI-powered digicam options. The artistic will present how the Rockettes prepare for his or her Thanksgiving Day efficiency as the vacation season kicks off.
“We’re excited to carry these options to life contextually, in partnership with NBCU, throughout one of many yr’s most memorable vacation experiences within the Macy’s Thanksgiving Day Parade,” stated Zach Overton, senior director of U.S. advertising for gadgets and cervices at Google, in a press release.
It’s the second yr in a row that NBCU, Google and Macy’s collaborated for the vacation program. The marketing campaign spots will run through the stay broadcast on NBC, in Spanish throughout Telemundo’s broadcast and likewise streamed on Peacock.
Google Pixel additionally turns into the primary companion to make use of NBCUniversal’s Highlight+ advert innovation, initially introduced throughout Peacock’s NewFront presentation earlier this yr.
Based on the corporate, Highlight+ is a full model takeover designed to succeed in viewers wherever they’re watching, that means the customs spots—and Google’s model spots—present up throughout all screens, together with linear, Peacock and third-party digital platforms.
“At NBCUniversal, we’re all the time in search of significant moments to carry our audiences collectively, regardless of the place they’re,” stated Sari Feinberg, svp of promoting and content material partnerships at NBCUniversal Promoting and Partnerships, in a press release. “By utilizing Google Pixel’s expertise and pairing it with NBCUniversal’s unmatched vacation content material, we’re serving to audiences seize and seamlessly edit unforgettable moments with their family members that can be cherished and shared time and time once more.”