Google Adverts is testing a brand new function for the worldwide web site tag that may be configured to routinely acquire consumer information. Dario Zannoni noticed this and wrote on Twitter “World Web site Tag can now routinely acquire the knowledge that the consumer submits on the web site (like e mail and phone). This appears to offer the identical results of Enhanced Conversions.”
Right here is the display shot Dario shared:
The worldwide web site tag, in keeping with the assist doc, “works in unison with one other piece of code, an occasion snippet or a telephone snippet, to trace your conversions.” Google added “you should utilize the worldwide web site tag to trace your Google Adverts conversions. Once you create an internet site conversion motion within the new Google Adverts expertise, you’ll see a worldwide web site tag as a substitute of the earlier conversion monitoring tag.”
Dario mentioned that “automated information assortment appears to be one additional step to make use of consumer supplied information for monitoring and attribution, with cookies going away.” The automated assortment is just with Google World Web site Tag gtag.js, “so it’s not obtainable when utilizing normal tag implementation through GTM,” Google Tag Supervisor, Dario added.
That’s as a lot as we all know proper now, George Nguyen lined this additionally at Search Engine Land.
Concerning the information availability, it’s not clear but. I could not discover any further documentation. I’ve simply seen discovered this feature yesterday, we are going to see what occurs, however I suppose nearly no information obtainable to us, equally to Enhanced CVs
— Dario Zannoni (@DarioZannoni) February 5, 2022
Discussion board dialogue at Twitter.
